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~ Seven Senders ~

65% of the total environmental impact and thus, along with model, delivery to an out-of-home collection point creates
packaging and returns management, offers the greatest 300 g less CO2 per parcel than delivery to a private address.
leverage for improvement.
Thomas Hagemann, Founder and Co-CEO of Seven
Yet, as no solution for implementing carbon-neutral logistics Senders, sees the e-tailers on a good path toward
solutions, such as electric trucks, currently exists, the best sustainability: “Few industries are changing as dynamically
approach for e-tailers to reduce their environmental impact as online retail, which has experienced disruption like hardly
is via offsetting transport-related carbon emissions. This any other. Adapting rapidly to the needs of consumers and
alternative builds a “golden bridge” for what e-tailers can implementing changes quickly and efficiently is one of the
do now until even lower-emission delivery processes are industry’s strengths. E-tailers can use the intensive debate
available in the future. around environmental and climate protection and more
sustainable consumption to grow and become stronger”. ••
But what do consumers think?
Seven Senders and the market research institute Appinio
surveyed 3,500 online shoppers in Germany, France, Italy,
the Netherlands, Austria, Spain, and Switzerland. More
than half of online shoppers stated they are concerned
the increase in e-commerce is causing environmental
problems. And even more would like to see online shops
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offering sustainable delivery options . However, this doesn’t
necessarily mean shoppers choose these options during THE FULL STUDY IS AVAILABLE TO DOWNLOAD HERE:
checkout. Best practice research from the study shows that https://news.sevensenders.com/en/sustainability-in-european-ecommerce
providing good user guidance and information about the
environmental impacts of different shipping solutions results
in sustainable options being chosen up to four times more SOURCES:
1
often. The influence of ‘woke’ consumers on fashion, McKinsey & Company,
February 2019.
Sustainability is a joint responsibility 2 https://www.handelsblatt.com/unternehmen/nachhaltigkeit/einzelhandel-
Overall, the study highlights that online retail depends on neue-studie-e-commerce-hat-eine-bessereklimabilanz-als-stationaerer-
customer cooperation to achieve climate goals. Reducing the handel/27082114.html
3
returns rate or increasing delivery to out-of-home collection https://logistik-heute.de/news/studie-corona-veraendertkonsumverhalten-
points would create quick wins for the climate. Seven dauerhaft-33383.html and https://www.onlinehaendler-news.de/e-
Senders has even quantified these carbon savings using a commerce-trends/logistik/136039-nachhaltige-logistik-nische-zu-muss
DEKRA-certified calculation model. According to this

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