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NOTINO:

“MAKING BEAUTY

ACCESSIBLE

ANYWHERE IN THE

WORLD”

WINNER
POWERED
BY

Text: Sanne Leenders // Photos: Cross-Border Magazine

Notino is the biggest e-commerce shop with perfumes and cosmetics in Europe. Their story
began eighteen years ago in 2004 in the Czech Republic. Currently, you can find Notino in 27

different countries. Even back in the day, it had already been Notino’s goal to make Europe more
beautiful. More than twenty million of their happy customers are proof for them that they are
on the right track. At the same time, it is also a huge commitment. A commitment to constantly
improve, to choose the best products and deliver them as fast as possible and turn shopping into
a one-of-a-kind experience. Notino’s commitment is to make beauty more accessible. Anywhere
in the world.

oday on Notino, customers can choose from beauty brands such as L´Oréal, Estée Lauder Companies,
100,000 unique products from 1,500 global LVMH or Coty, we discuss the new markets with them
Tand smaller local brands. Additionally, also. Before we enter the market, we do research to find
Notino is also an authorised partner of the biggest the preferences of the customers to meet their needs and
beauty brands such as DIOR, Lancôme, Gucci, Yves wishes. On top of that, our advantage is that we have the
Saint Laurent, Jean Paul Gaultier, Chloé, Estée customer service and web page ready in the local language.”
Lauder and many others.
If you had to choose one competitive advantage for
By selling internationally recognised fashion and Notino, which would that be?
beauty, would you say it is easier for Notino to “We always try to offer the most suitable products. At the
break into new markets, or is it harder due to the same time, our goal is to get them to you safely and as
competition and the fact that, most likely, those soon as possible. Thanks to our own technologies, perfect
brands are already being sold there? management of logistics and the distribution centre, it
“As we have a very close partnership with the biggest takes the order two hours on average to get on its way. We

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