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~ Direct Link ~

are capable of dispatching up to 140 thousand packages and big cities in the Czech Republic, Slovakia, Poland,
a day. Last year, we delivered sixteen million parcels. Hungary, Austria, Romania, Bulgaria and Ukraine.”
Our distribution centres are based not only in the Czech
Republic but also in Romania and - soon - in Italy, so we What plans does Notino have for the following five
can guarantee delivery the next day in the key markets. years?
“In November last year, Notino presented its vision for
The satisfaction of our customers is our top priority. the next period, which is in the spirit of the motto “Being
Every day, over 2300 of our employees work to ensure that closer to customers”. All the steps we are currently taking
everything runs smoothly like a Swiss watch.” in the logistics department are aimed at being able to
deliver to our customers as soon as possible. Ideally, the
How has your cross-border experience been so far? next day after ordering or even on the day of ordering in
Please let’s recall at least one challenge and one the cities where we have our branches. Part of this vision
learning. is also to decentralise supply and build new warehouses
“We have been dealing with “cross border” situations across Europe. In 2023, we will launch a new distribution
since 2004 when we started shipping to Slovakia. Since centre in Italy, and we will start preparing plans for a
that year, we have shipped to a total of 27 countries, new distribution centre in Poland. But being closer to
and each country presents different delivery challenges. customers doesn’t just mean speed of delivery; we are also
Our main task is to cooperate only with the biggest working on personalising the website to offer customers
players in the local markets and to offer our customers products exactly to their preferences and requirements.”
the best quality service. That’s why our colleagues in the
transport department are specialised in a smaller number Finally, if you have to give only one piece of advice
of countries so that they have the best overview of the to other companies or entrepreneurs who are just
delivery options. starting cross-border operations, what would that
advice be?
As an example, we successfully managed Brexit in late “In the last two years, we have learned in our e-commerce
2020 without our customers noticing any difference in the industry that it is important to “expect the unexpected”.
quality and speed of delivery. More recently, delivering And this is the advice we would like to give to all
parcels to Ukraine, where we were forced to suspend sales companies - always have a backup plan, always prepare
for known reasons, but resumed sales and delivery as soon for situations that may never happen. Because the last two
as possible. And currently, we are delivering the same years have taught us that the situations we always thought
volumes of goods to Ukraine as before the war started.” couldn’t happen really can happen sometimes.” ••

Let’s talk a bit about Direct Link and your
partnership with them.
“Direct Link is our partner and last-mile service provider
for parcel delivery in Sweden, Denmark and Finland. Mr
Bartosz Hnatyszyn with dedicated Key Account Manager
and Operational Team does a great job for our company,
and together, we have managed to significantly reduce
the delivery time to our customers by up to two days. The
implementation of a local carrier has also had a significant
impact on the increase in volumes in Scandinavia. The
year-on-year growth is currently below 70%.”

Would you say that the future of cosmetics and beauty
products shops is 100% online?
“Currently, we are seeing that the future is omnichannel.
It has been a long time since we have been just an e-shop.
We are gradually expanding our chain of brick-and-mortar
shops where our beauty consultants will always advise
on how to choose exactly what you need and show our
current bestsellers and new arrivals. From the beginning,
we have been striving to be tech-savvy. Today, we are
using advanced technologies in our shops as well, thus
interconnecting the world of online shopping with a
personal experience. You can find our shops in the capitals

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