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~ ChannelEngine ~

solutions. But the quality and commitment of the people what they’re doing. A partner that also has the human touch
inside ChannelEngine is an added value that, for us, is key. to help you, to give and receive advice, and to work side by
Don’t get me wrong, I do love the integration of technology. side with your brand, as we do with ChannelEngine,” Daniel
But it is the human value that makes it fun and effective to concludes. ••
work with them.

We know that when we work with ChannelEngine, we are
working with a partner. A partner that is as committed as we
are to the success of Petrol. It is not the classical relationship
with a solution provider, but a colleague relationship.”

What plans does Petrol have for the near future?
“One of the things we want to do in the future is to enter
the USA market. We have not dealt with that particular
market yet, as we first wanted to conquer Europe. And we
are happily on our way to achieving that. Once we conquer
Europe, we will turn ourselves towards the USA. We are
confident of achieving success in America also because we
have a really powerful argument: we have an amazing price-
quality ratio, with incredible denim craftsmanship and an
aesthetic that is globally accepted.”

Do you have one piece of advice for a company that
wishes to start doing cross-border operations online?
“Each online marketplace or each online e-commerce
platform is different. And it is an artisanal job to actually
create and be successful with a brand online. It is incredibly REQUEST A STRATEGIC SESSION FROM THE
difficult. Each marketplace has different and unique ways CHANNELENGINE TEAM FOR SELLING
to integrate, and that’s why you need a partner that knows CROSS-BORDER.

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