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family members or partners, or even sometimes are the buyers with our Road to a Cleaner Future commitment, and to
directly. So we cannot ignore them. We need to be there for be honest, with emission-free technologies and electric car
them in the communication process, even when they are not technologies nowadays—and in the foreseeable future—you
our primary consumers. Also, there is the reality that many can still have these amazing, powerful cars that, at the same
times women act as the gatekeepers of clothing, filtering and time, can be environmentally responsible vehicles.
deciding what is brought into a house regarding clothes.”
And as a brand that draws its inspiration from the car
A Road to a Cleaner Future motor industry, we are obviously inspired by all these new
emission-free vehicles, and we are reflecting that in our
One of Petrol’s defining characteristics is a motor-centric designs, products, and marketing. You can already see that
DNA aesthetic, something that could easily be a challenge inspiration in our designs, in the fabrics that we use, in the
in our ‘emission-free’ and sustainable effort times. Yet this colours in the details of the clothing. We are pretty much
pan-European brand has managed to strike a balance between concerned and committed to a greener, more sustainable
catering to the look and feel of the motor-loving culture and future, and we believe that we can collectively achieve that
the growing concerns about sustainability and our carbon as a society without having to sacrifice our love and passion
footprint. for cars and vehicles.”

This balance is their Road to a Cleaner Future commitment. This is your Road to a Cleaner Future commitment,
A legally binding commitment—as Petrol itself describes is it not?
it—to introduce sustainable practices at all levels of their “Yes. And it goes beyond just saying it. We have decided
production and supply chains, starting from the choice of to create a legally binding document with our suppliers
materials to marketing and organisation-wide initiatives for from all over the world to guarantee our customers that our
each product. products are made following a strict set of guidelines aimed
at sustainability and environmentally responsible production.
Being a motor-centric DNA brand must be tough in
our current ‘emission-free’ times. Has Petrol taken And so, we have talked and agreed with each and every
this into consideration? one of the factories and production centres that work with
Daniel continues: “Of course. In fact, we have been slowly us to achieve and follow these guidelines. And it was an
evolving the brand to fit the current environmental concerns amazing experience because we could have switched to other

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