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~ Trilogi ~

• Segment your audience: Categorising data and Having both an omnichannel and personalisation strategy
information is very important. Break your was the key to success this Black Friday. The capacity
audience down into smaller segments. In to impact at the right time on the buying funnel in any
that way, you can group together customers channel with the right message is the recipe for success.” ••
with similar needs and create workflows to
automate personalisation. Send newsletters
with recommendations, and push notifications
to specific audience segments...that will really
simplify the work.

• Cross-selling and upselling: Recommending
products of interest to your customers can help
with your upselling and cross-selling strategies.
You can show your customers products similar to
the ones they are searching for or that go with the
ones they have already bought.

Recommending products that they find interesting, being
able to show the most relevant promotions, showing them
content they will find interesting...in a very saturated
market like e-commerce, where it is ever harder to stand
out, being able to offer personalised buying experiences
can directly impact sales and profitability, as well as brand
loyalty.

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