Page 40 - CBM24V1.1

~ Go Global Ecommerce ~

But these changes were seemingly influenced more by the
lockdowns than the virus itself, so what happened when the
lockdowns ceased, the world was vaccinated, and COVID was
pushed to the backs of our minds?

Did Chiara Boni La Petite Robe notice any change in
consumer trends and demands?

“We can finally say that the pandemic is in the rear-view
mirror. It’s still there, and we’re not clear of it just yet, but
it’s not the looming, ominous, and unpredictable threat that
it once was. Things are getting back to normal, and the result
is that we’re seeing an increase in demand for high-quality
fashion, including clothing for business and leisure.”

“We’re partially protected against changing trends at Chiara
Boni La Petite Robe as our product is created for both formal
and informal occasions. We create clothing to help women
live dynamically, and we’re seeing a return in demand for our
collections.”

“The entire manufacturing process for Chiara Boni La Petite The next few years are clearly going to be crucial for the
Robe takes place in Italy. It means that our transformative brand, so where does it see itself within half a decade?
garments are produced with a high degree of sustainability.
These days, it’s not uncommon for companies to design “We are planning to increase the amount of online and offline
their products in one country, manufacture the main parts in retail selling,” Salerno says. “We have already experienced
another, and then look to a third and even a fourth region for considerable growth, but there’s a lot more to come in the
the finishing components.” near future. We will also be expanding our product categories
and continuing to launch new items. You can expect to see a
“With Chiara Boni La Petite Robe, everything happens in lot more of our products in the next 5 years.”
Italy. It means that we can offer high-quality fashion without
needlessly creating emissions by transporting the materials Advice from a Thriving Fashion Brand
and items backwards and forwards. The entire process takes Consumers seem to be moving away from fast fashion,
place within the space of a few kilometres, and we can trace whereby cheap products are mass-produced at little expense
every single thread.” to the consumer and great expense to the environment.
These products often use fabrics and processes that are not
“In 2019, we measured our garment footprint and had it sustainable, and they are typically discarded after just a few
certified by the competent authority. It’s the first womenswear wears.
brand to have adopted the European PEF (Product
Environmental Footprint). The easy care element is also a Consumers are increasingly turning to brands like Chiara
crucial aspect of our sustainable approach. Our garments can Boni La Petite Robe and focusing more on quality dynamic
be washed together in your washing machine, with no need clothing that can be worn on many occasions and will last a
to separate them or take extra care with some while adopting lifetime.
a more rigorous approach with others. They are also wrinkle-
resistant, so they don’t need to be ironed, saving you time, The future is clearly bright for Chiara Boni La Petite Robe,
money, and energy.” and it’s fair to say that its journey is far from over.

“Chiara Boni La Petite Robe clothing is perfect for women on With that in mind, Donatella Salerno offered some parting
the go, as well as women who don’t want to waste too much words of wisdom for others seeking to find their place in the
time and effort on the laundry.” fashion industry.

The Post-COVID Shift “Hard work will get you anywhere you want to go. You can’t
COVID changed the way that people shop. It also had a get to the top on belief and desire alone. You have to be
massive impact on the fashion industry. Suits and dresses prepared to give it everything. It’s also important to believe
were left in the closet, while leisurewear had its time in the in the product that you offer, never stop updating, and try to
spotlight. E-commerce also experienced a surge in demand. keep pace with changing consumer trends.” ••

40