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~ MEEST ~

CROSS-BORDER

LOGISTICS IS CRITICAL:

INTERVIEW WITH IHERB’S

EXECUTIVE VICE PRESIDENT OF

LOGISTICS, MIRIEE CHANG

Text: MEESTTeam // Photos: iHerb
irst of all, it would be interesting to learn emission.
about your start and history.
FSince our founding in 1996, we have been dedicated How do iHerb
to offering the world’s best-curated selection of health and enter new foreign
wellness products at the best possible value, delivered with markets – logistics,
the most convenient experience. We believe that health and marketing, and
wellness should be a universal right made possible through sales cases. Why
compassion and our collective action. This belief will continue does iHerb choose
to guide us as we endeavour to make our mission a reality. the cross-border
logistics concept?
We are currently the world’s largest health and wellness Cross-border logistics is
e-commerce platform dedicated to the VMS category. We critical as iHerb is on a
offer over 30,000 products with the goal of becoming the mission to make health
#1 destination for health and wellness products around the and wellness accessible Miriee Chang,
world. to all. iHerb is iHerb’s Executive Vice President of Logistics
equipped with quality
Do you expand your activities to other markets? products and infrastructure in IT, logistics, fulfilment, and
We service over 185 nations and ship to our customers marketing to yield significant value and convenience for our
directly from 5 global fulfilment centres supported by 2 customers around the world.
hub warehouses. All of our fulfilment centres and hubs are
climate controlled and are GMP or ISO warehouse certified. Do you plan to develop cross-border e-commerce in
With partnerships with over 100 global logistics companies, other markets? What are your forecasts for the future
including Meest, iHerb delivers as early as the next day and of cross-border e-commerce?
2-day to 5-day for many global nations, with free shipping iHerb’s global expansion over the past 26 years has enabled
offered to 50 nations currently. us to build a strong foundation for our global cross-border
e-commerce business. We expect this strong foundation to
For example, Meest World Logistics Platform provides a continue to build iHerb’s brand awareness as we continue our
full stack of the e-commerce supply chain: starting with the mission to make health and wellness accessible to all. Cross-
integration of a dozen last miles with only 1 API connector border business is highly complex and challenging to navigate,
and the possibility of showing collections from parcel shops, and we believe iHerb’s foundation and expertise have and will
stores, and locker boxes as delivery options at web store and continue to thrust us forward and differentiate us from our
app map widget, continuing with order processing at the competitors. ••
physical movement stage from airport handling at different
entry points, customs clearance under the requirements of
IOSS in Europe, daily linehaul connections to destination
countries and last mile control on the last stage. More than
20 European countries with access to PUDO and locker
networks of local delivery heroes in each country – today,
this approach to delivery out of home has already become
a standard: save costs, increase NPS, and reduce last-mile

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