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~ Founder ~

COLUMN

GOODBYE 2022, HELLO 2023

ust a few more days and 2022 will already have come to an end. This year
has brought us new opportunities and challenges. Unfortunately, we are
currently facing high inflation, and the impact of inflation on consumer
Jspending will likely last into 2023. Budgets are tight, and shoppers will still
be mindful of their purchases. Additionally, we can see that online giants such as
Amazon and Meta cut thousands of jobs this year. Cost reduction, after the post-
COVID years, seems a high priority.

So, after two-plus years of predominantly cross-border online shopping, we are left
to wonder what 2023 will bring us and what e-commerce trends online retailers
can expect. In 2023, we will see that consumers are ready for in-store experiences
again. With loosened COVID restrictions and the desire for in-person interactions,
brick-and-mortar stores are on the rebound!

However, online shopping will still remain an enormous part of our lives. Therefore,
retailers should keep investing in online experiences. It might be best to offer fluid
omnichannel shopping experiences for your customers. This
especially counts for brands who keep finding their way
directly to consumers.

In this issue, Petrol Industries will tell you about how they COLOFON
managed to become a global reference in motor-centric
fashion. Their story is an enthralling tale of a clear business
vision, a deep understanding of the European market, and
an amazing passion for design and quality. Additionally, FOUNDER & PUBLISHER JEROEN LEENDERS
midocean, a company that sells personalized, printed gifts,
EDITOR-IN-CHIEF SANNE LEENDERS
will explain how they have earned a staunch reputation as the
industry leader in their sector. EDITORS FRANK CALVIÑO, LAURA MARTIN
GRAPHIC DESIGN & LAYOUT NICO HOEIJMANS
Finally, Chiara Boni La Petite Robe, an Italian brand, will

also take the spotlight in this issue and talk more about its
meteoric rise and the strategies that are driving it into a new
age.
WEBSITE: WWW.CROSS-BORDER-MAGAZINE.COM
Enjoy reading!

If you are interested in learning more about sponsorship or
Jeroen Leenders, advertising opportunities or you would like to discuss creating
Founder Cross-Border Magazine a customised plan to meet the needs of your company, please
contact: [email protected]
[email protected]
The Cross-Border Magazine is owned and published by Salesupply BV.
No person, organisation or party can copy or re-produce the content
of the Cross-Border Magazine or any part of this publication
without a written consent from the editor-in-chief or publisher. The
publisher, authors and contributors reserve their rights with regards
to copyright of their work.

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