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~ Intershop ~

MIDOCEAN:

THE CHALLENGE OF

IMPLEMENTING A NEW B2B

E-COMMERCE PLATFORM

AS A MARKET LEADER

Text: Frank Calviño // Photos: midocean

Creating brand awareness nowadays is incredibly complex.
Not only do we live in the midst of a constant information

overload, thanks to social media and the online world, but also,
our global economy has multiplied by tenfold the number of
brands a normal person is in contact with on a daily basis. That’s
why companies such as midocean are so necessary: to enable
companies to create brand awareness in creative, cost-efficient,
and sustainable ways. They do it by creating, at the speed of
light, personalised, printed gifts. And thus, midocean has
earned a staunch reputation as the industry leader in its sector:
Robbert Ravensbergen, Product Owner at midocean
the brand’s personalised and promotional gifts.

et, midocean recently had to face a create brand awareness by delivering the perfect personalised
complex set of challenges: a merger and gift in the most cost-effective, fastest, and sustainable way.
Ythe implementation of a new e-commerce By doing so, we aim to innovate the industry of promotional
solution, and all of that in the middle of this post- items,” says Robbert.
COVID global crisis. That’s why today we talked
with Robbert Ravensbergen, Product Owner at In 2019 you rebranded, correct?
midocean, to find out how they successfully tackled “Yes. In 2019, we rebranded to midocean, and I think we
all these challenges and what lessons they learned. had already been working with Intershop since 2015. Before
Intershop, we had a previous platform, but the company
“Let’s begin with the basics. What is midocean? grew rapidly, and we shifted towards Intershop because we
“midocean is a wholesale company focused on printed needed an e-commerce solution that could provide us with
promotional items that has been doing business all across solid support. And the main reason behind our migration to
Europe. As a wholesaler of promotional items, that means Intershop was that we knew that Intershop was a particularly
if a company wants to buy printed promotional products, good solution for B2B commerce and wholesale, which is
including their logo, they’re likely to buy them from one of what we do. So, we wanted a platform that would be fitted to
midocean’s customers. At midocean, we enable companies to our particular needs because B2B is really different in a lot of

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