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~ ChannelEngine ~

streams, and the product showcase tab. As one of the few 2. Build a customer base and a community at the
global TikTok Shop integrators, ChannelEngine has seen same time
first-hand the huge potential for growth that retailers can
unlock when they choose to sell on TikTok Shop. Social Brands and businesses are on social media to reach a wider
commerce marketplaces have begun collaborating with audience. The goal is to remain top of mind via social media
e-commerce platforms to help sync their backends and fulfil interactions so customers remember and choose your brand
orders faster and better. when they have to shop. When you sell on social media,
you can kill two birds with one stone — you can engage
Like TikTok Shop’s product showcase tab, several social with prospective customers already on the app while selling
media platforms now offer a specific ‘Store’ section on their directly to them on the same platform.
apps. These sections allow users to treat the social media
app like they would a marketplace – you can go and browse Social media is one of the best ways for companies to
through the offered products and directly purchase them on improve brand awareness. Not only can you reach existing
the same platform. customers on social media, but you can introduce your
brand to new and prospective customers too. We’ve seen
Benefits of selling on social media this in action on TikTok, where 79% of UK TikTok users
If the sheer size of the social commerce industry and its discovered new brands to shop at through the app.
growth potential have you intrigued, here are some things to
keep in mind when expanding on social media platforms: 3. Glean important customer data to improve
performance
1. Make it easy for your customers to buy from you
Most brands use social commerce as part of their
Social media is often where you first engage with potential omnichannel sales strategy. From experience, we know that
customers and make a positive impression. The next step brands that sell on three or more channels have a 494%
is to direct them to visit your website or storefront on a higher order rate than single-channel strategies.
marketplace to buy your products. However, when you sell
on social media, you can save them time and energy (going Insights from social media platforms can tell brands which
to another website, closing numerous pop-ups, finding the products to highlight, which platforms to focus on, and
product again, etc.) and let them check out right then and how best to encourage customers to buy from them over
there. competitors. You can get this high-level information by
interacting with followers (who might be existing or future
If you want to get technical and think strategically, selling customers) via direct messages (DMs), livestreams, targeted
your products on social media makes for a frictionless ads, etc. This also gives you access to customer likes/dislikes,
buying experience, making it easier for customers to buy purchase patterns, and more, which can help you tweak your
from you time and again. brand’s advertising strategy to send targeted ads to the right
people at the right time.

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