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~ ChannelEngine ~
International

Things to keep in mind Almost every company selling a product or service has
Despite the higher discoverability and ease of use, moving a site that allows people to purchase products directly. Shipping
into social commerce may not be the right move for every However, a website alone doesn’t help customers find your
single business. product. That’s where e-commerce marketplaces, social
media platforms,
“It’s all about finding “WHEN ALMOST EVERYTHING and physical stores made easy
the right platform fit come into play.
for your product and Social commerce
your target audience,” CAN BE DONE ON SOCIAL MEDIA complements
confirms Dröge. your primary
Every brand may — WHY WOULDN’T A POTENTIAL sales channel
not find success while improving
on the biggest, CUSTOMER WANT THE ADDED brand awareness
most popular social and customer
media platforms. CONVENIENCE OF SHOPPING experiences.
Success with social
commerce lies in After all, doesn’t
clearly targeting THERE TOO?” it make sense to
the platform on use an existing
where most of your audience, your
audience already spends time– whether that’s TikTok or a reach, and engagement levels on these platforms to improve
small, regional, or local social media platform. discoverability, boost sales and create better customer
experiences? Get in touch so we can help you scale on new
Selling on social media is no different than selling on a digital channels, including TikTok! ••
new marketplace. Most brands have to deal with fulfilment
or integration needs – not to mention aggregating orders
across multiple platforms (website, marketplaces, etc.) when
making the leap to expand on another platform.

Of course, with the right tech partner (and we’re speaking SOURCES:
from experience), setting up shop on social media isn’t too 4.89 billion social media users in 2023, Statista
difficult. When clients find Channelengine, they need a Value of global social commerce sales, 1.3 trillion in 2023, Statista
connection between their storefront and the marketplaces For GenZ, TikTok is the new search engine, NYT
they want to expand on – something that works with their Social buyers in Thailand, Statista
existing backend systems. Percentage of internet users in the US shopping on social media, Statista
Percentage of TikTok users buying from a brand after seeing it on the app, Cross-border e-commerce
Over the last decade, we’ve specialised in helping brands TikTok User Survey, 2022 (MarketingWeek)
identify new marketplace trends and expand on them with Percentage of TikTok users discovering new brands on the app, TikTok User without the complications
our single API solution. Now, with the opportunity to help Survey 2022 (MarketingWeek)
brands drive sales on social media, we’ve been lending our Higher order rate with an omnichannel strategy, Omnisend
expertise to partner with platforms like TikTok Shop to Press release: ChannelEngine Partners With TikTok to Drive Social Commerce At PostNL, we bring the world of e-commerce to your customer’s doorstep in
make selling on social media easier.
190 countries around the world — with global solutions to grow your business
and local expertise to keep your customers coming back for more.

In 13 countries around the world, you’ll fi nd our local teams from Spring GDS,
part of PostNL group.

Get in touch and benefi t from:
• Smart, cost-eff ective delivery, fulfi lment, and distribution
• Simplifi ed customs clearance and returns.
• Accessing our unique network of reliable international carriers.
CHANNELENGINE HELPS SELLERS CONNECT TO THE BIGGEST DIGITAL SALES CHANNELS AND MARKETPLACES IN THE WORLD • The fact that neither origin nor destination have to be in the Netherlands
Allowing them to reach millions of consumers and sell their products. We’re a one-stop-shop solution for everything to do with • Top 5 in Dow Jones Sustainability Index for Transport & Logistics
digital selling and expanding on marketplaces.

Contact us to get started today.

postnl.nl or spring-gds.com

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