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~ Oct8ne ~





            chatbot allows an easy configuration with a drag & drop   store where they will receive that answer.
            module system. In general, in about two weeks maximum, the
            bot should be implemented and ready for use.      Talking about Artificial Intelligence and ChatGPT,
                                                              how has Oct8ne reacted to this new trend?
            How do you measure chat conversion?               Oct8ne has worked right away on making an integration with
            “Oct8ne provides different metrics that reflect the whole   ChatGPT in Oct8ne’s chat. “Open AI’s artificial intelligence
            funnel, both pre and post-sales. It helps to give that purchase   is very useful when it comes to translations and content in
            impulse, and that is reflected in a higher conversion, without a   general, which a human can then review, but using it directly
            doubt,” Aleix comments. He adds, “At Boboli, the conversion   in your business to answer customer questions without anyone
            rate we get through chat is 20%.”                 being able to check the answer beforehand can be very risky, so
                                                              what we did at Oct8ne was to integrate it into our robot,” says
            What triggers      “OCT8NE GIVES YOU MANY OPTIONS IN A SINGLE ENVIRONMENT, AND   Marc Erra.
            are, and how
                               IT IS EXACTLY WHAT WE NEED BECAUSE IT ALLOWS US TO OFFER AN
            they influence                                                                   How does
            user interaction   EXQUISITE SERVICE; THEREFORE, IT IS A VERY GOOD PARTNER FOR US”  integration work?
            with the chat and                                                                To prevent
            conversion                                  ALEIX ROCA - BOBOLI                  ChatGPT from
            Triggers are                                                                     answering things
            automatic messages that cause the chat to open automatically,   that are not relevant to the business, we give it one or more
            offering help to the customer at key moments in the purchase   prompts, which is like an instruction book from which it
            process. Therefore, the business can decide if it wants the   cannot leave, i.e., if they ask a question which we do not want it
            chat help to be offered proactively to the user. Why is   to answer, we will not risk it making up the answer.
            this important? Because if we are not proactive, the user’s
            interaction with the brand is reduced to 1%, while with the   As a practical example, let’s imagine that a customer asks
            help of triggers, this interaction increases to 7%-9%.   ChatGPT for information about the status of their order.
                                                              ChatGPT does not have access to that kind of information,
            How does the chat work in social networks?        then from Oct8ne what we do is use the language
            It works the same way as on the web, allowing you to   understanding of this tool so that it gives the instruction to
            centralise and answer all those queries that come through   our robot and that our robot, through the integration with the
            various channels from a single panel. Oct8ne has a One-Click   order status, returns this information to the customer.
            integration for WhatsApp Business API, Facebook Messenger,
            and Instagram, so you can serve your customers, either through   Another case could be the product recommender. ChatGPT
            a human agent or with the chatbot, in addition to being able to   does not know what products the store has, and if you let it
            give answers to your customers in real-time 24/7.  respond to a customer who asks for a recommendation on a
                                                              garment, for example, it could send the, the link to a product
            The native catalogue integration across all channels, in addition   that they have found in another e-commerce. In Oct8ne, GPT
            to providing real-time attention, allows you to search for a   understands the customer’s question and gives the instruction
            product from                                                                        to the robot,
            the dashboard,                                                                      telling it to
            display it                                                                          look for, for
            and help the                                                                        example, a dress
            customer to                                                                         for an 8-year-
            make that                                                                           old girl. This
            sale happen.                                                                        way, the robot
            A user who                                                                          can display
            has a question                                                                      it through
            about a product                                                                     our coviewer.
            already has the                                                                     Basically, what
            intention to buy,                                                                   we did was to
            and if we do                                                                        use ChatGPT
            not give them                                                                       to integrate it
            an immediate                                                                        with our bot so
            answer to their                                                                     that together
            doubts, they will                                                                   they are more
            probably go to                                                                      powerful. ••
            buy in another







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