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~ ChannelEngine ~

customer needs and requirements as well as working with growth coming from Eastern Europe. When it comes to
trusted manufacturers and suppliers to ensure the quality and marketplaces, we operate on twelve platforms across ten
reliability of our products, and finally, by providing excellent European countries,” says Patrick.
customer service and reliable support to our customers.
Overall, our approach centres around providing high-quality “Currently, we create all content in our core language and
equipment, excellent customer service, and reliable support from there, we translate to all other languages. In fact, we
to professionals. This approach has helped us to establish a are really active on Youtube, and we create videos with, for
strong reputation as a trusted supplier.” example, recognised chefs and artisans that showcase how
to use our products in their professions. These videos are
A one-stop-shop for professionals and amateur translated into all of our main languages. This is how we
hobbyists alike try to localise and provide accurate information about each
One of the key differences between expondo and any other product in a native way to each market.”
online shop currently available is the kind of products it
provides. Expondo aims to provide clients with professional Do you define expondo primarily as a B2B or
equipment for any sector and any kind of activity. This specialised online shop or a combination of both?
has created two very different profiles of potential buyers “At expondo, we primarily operate direct-to-consumer, as
for expondo: the professional that lives off any given trade a specialised online shop offering professional equipment
and the person who wants to perform or pursue a hobby or and products. While we mainly serve businesses and
any passion with a bit more quality. This strategy pushes individuals who require high-quality equipment for
expondo to balance quality and affordability to create the professional use, we also focus on meeting the specific
perfect environment for both groups. needs of different professional sectors and business fields.
We constantly improve our products by taking into account
How does expondo choose the equipment/products it customer feedback and suggestions. However, we also have
offers? a significant customer base in the B2B sector, and we are
“We carefully research the needs of different professional committed to providing the highest level of service and
sectors and business fields to identify the most relevant support to our business customers.”
equipment and products. We work with trusted
manufacturers and suppliers who share our commitment to Have you noticed a substantial change in consumer
quality and reliability. Before offering a product, we conduct patterns before and after the COVID crisis? Did
thorough testing and quality control to ensure it meets our COVID affect you?
standards.” “In the beginning, we didn’t know exactly what was going
to happen. When the COVID crisis struck, we thought that
And how do you achieve a consistent level of high- maybe our sales would plummet. But instead, they increased
quality products? by a lot. And then we had a dilemma: how are we going to
Many times, when people buy a high-quality product, guarantee the fulfilment of all these new orders? Are we
they are also paying far more than what the quality of the capable of increasing production and bringing all those
materials or the technology of the product or design really products to our warehouses in Poland? Eventually, we did
requires. You are, in fact, paying for the brand prestige. find our way around it, and it was a boost for the company.”

Patrick continues: “This happens a lot in the world of cars, “Now, regarding consumer patterns, yes, there has been
where you buy a luxury brand of vehicle, and you pay for an increase in demand for certain products, such as home
the brand prestige. This is because if you look carefully in kitchen equipment and DIY tools or sports equipment,
the market, you will find other cars with the same level of since more people were spending time at home during the
quality components and technology but at a far lower and pandemic (and even now, as remote work continues). In
more affordable price, from other brands that don’t have that 2023 we’ve seen a continued trend towards online shopping
level of prestige. And it’s precisely for this reason that we and sustainability. We have responded by expanding our eco-
don’t want to become a luxury online shop; instead, we want friendly product range and B-Stock, exploring sustainable
to be a high-quality and, at the same time, affordable online business practices,” Patrick continues.
shop. We ensure that all our products pass through German
quality controls, and this also helps us keep track of what Choosing the right ally to grow stronger
we’re selling (and what’s doing well). Having strong allies is vital in everything we do in life.
Business is no different. For expondo, growing and
How do you handle localisation? expanding requires having a strong ally to simplify and make
“With our D2C website, we deliver across 30 markets in their entire operation more efficient. One of these allies is
Europe, with our core markets being Germany, France, ChannelEngine.
Italy, Switzerland, and Poland, and the most dynamic

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