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~ Intershop ~

Using the power of ChatGPT! transformative potential of platforms in B2B e-commerce,
The next key element to be reviewed by the B2B Frontrunners inspiring others to unlock new growth opportunities. As they
community is the usage of AI, specifically ChatGPT. A tool continue to leverage the platform’s capabilities, Daily Fresh
that took the world by storm, ChatGPT is perhaps the first Food stands as a beacon of innovation and success in their
globally accepted and used AI. Its applications are endless, industry.
and even in this first stage of its evolution, ChatGPT can be
used in many practical ways. Keeping tabs on the recent tech breakthroughs
Businesses continually seek ways to improve efficiency, reduce
“If you need to write your product description or specific costs and enhance customer experiences. The adoption of new
product content for a specific kind of buyer, you can use tools technologies and adaptiveness in terms of mindset, culture,
like ChatGPT to create a decent draft of this content that implementation speed, IT and data architecture and ways
you can later improve upon. This can be achieved in multiple of working is rapidly becoming a critical factor in achieving
languages with pretty accurate precision, which wasn’t these goals.
possible before,” explains Gerrit.
That is why one of the main goals of the B2B Frontrunners
In the future, companies will be able to embed real AI community is to explore the importance of marketing, process
technology that will allow B2B organisations to make and business automation and the willingness to embrace new
decisions regarding pricing, distribution systems, and even technologies in B2B e-commerce to build a culture focused
customer acquisition. The idea is that AI-fueled systems will on innovation and long-term success.
be able to co-pilot the entire B2B e-commerce operation.
Technologies like automated personalisations based on Data-
Harnessing the power of platforms driven AI solutions—a combination that will lead towards
The rise of digital platforms has transformed how businesses autonomous commerce in the near future—are a fundamental
interact and engage with their customers, partners, and cornerstone of the future of B2B e-commerce. A technical
suppliers. That’s why B2B Frontrunners has committed a milestone that the B2B Frontrunner community is keen on
section of their 2023 agenda to explore the importance of keeping track of.
(marketplace) platforms in the B2B e-commerce landscape
and discuss how companies can leverage platform-based A global alliance of B2B organisations
strategies, build a platform-centric culture, and address Finally, it is vital to point out that B2B Frontrunners is not
potential challenges to unlock new growth opportunities. an Intershop ‘flying solo’ idea. It is indeed a community effort
from the very beginning. The B2B Frontrunners community
Platforms play an increasingly important role in B2B is an alliance of founding companies, brands and B2B
e-commerce, offering numerous benefits and risks: e-commerce ecosystem partners, bound together with one
goal in mind: to create the most powerful virtual collaboration
• Building and engaging with a network of partners in space for B2B organisations.
platform ecosystems
• Streamlining processes and data exchange across “This is not a solo effort. We are allied with a group of
multiple systems with platform integration founding partners that will help us provide not only funding
• Generating revenue through platform-based at an economic level but also from a technical and expertise
offerings and services with effective monetisation level. We want this community to become a self-running
strategies project. A space for all leading B2B companies from all over
• Extending market reach and reducing time to market the world to learn, share, and discover real-life applications
by partnering with platforms of the technologies and techniques that are changing B2B for
• Mitigating the risks of dependency on dominant the better,” Gerrit explains.
platforms
So, if you want to learn more about B2B e-commerce—
To better illustrate the power behind platforms, B2B especially about practical examples of how to improve your
Frontrunners will showcase Daily Fresh Food’s study case. B2B organisation—the best course of action will be to join
The brand commitment to performance led them to select the the B2B Frontrunners community! ••
Intershop Commerce Platform and establish a partnership
with Fenego.

Through upgrades and the adoption of MS SQL, they WANT TO LEARN MORE AND/OR JOIN B2B
elevated their service level, achieving an impressive 98% FRONTRUNNERS?
online coverage and experiencing a remarkable 15% Visit: www.intershop.com/B2B-Frontrunners
growth. Their journey serves as a powerful testament to the

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