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~ Intershop ~

B2B FRONTRUNNERS:

A COMMUNITY AIMED

AT BOOSTING B2B

E-COMMERCE!

Text: Frank Calviño // Photos: Data driven intelligence (Digital Brain) - iStock_1480574699, iStock.com/BlackJack3D

B2B e-commerce is thriving! B2B businesses worldwide are jumping into the e-commerce
world and benefiting from the technological advancements, flexibility, raw marketing and

selling power e-commerce brings to the table. Yet, for some B2B organisations, this is far
from a seamless transition. That’s why Intershop has decided to found, promote and lead
a massive global effort to create an international community fully committed to helping
businesses and brands achieve this vital transition and remain relevant and competitive. B2B
Frontrunners is Intershop’s—and partners’—answer to a growing need: to learn, share and
discover, using real-life practical examples, what B2B e-commerce can truly do for brands
and businesses. And that’s why today we’re speaking with Gerrit Enthoven, EVP Marketing,
Sales & Channel for Intershop, and one of the world’s foremost experts in B2B e-commerce,
to discover and learn all about this fantastic initiative from B2B Frontrunners.

place to share and to learn with real-life to offer clear examples of what B2B e-commerce innovations
practical cases can truly do for any brand or business,” explains Gerrit
A Brands and businesses in the B2B complex Enthoven, EVP Marketing, Sales & Channel for Intershop.
ecosystem know very well that e-commerce is the inevitable
future of all commerce. And although you might find that This desire to offer concrete answers to the latest trends,
almost all C-level executives will tell you that e-commerce innovations and practices in the ever-evolving B2B
is a powerful positive force for their business, in truth, only e-commerce scenario is the driving force behind B2B
a few can pinpoint precisely how e-commerce can help B2B Frontrunners, the first global B2B e-commerce learning
organisations. community.

“If you look at what is currently happening in the B2B To achieve this lofty goal, B2B Frontrunners has divided its
e-commerce market, people are shouting about new technical work for this 2023 edition into seven clear categories:
innovations like composable commerce, packaged business 1. Empowering B2B growth via data-driven
solutions, headless commerce, PWA, and a lot of other intelligence
buzzwords that are thrown at customers and B2B decision- 2. Enhancing B2B commerce with highly personalised
makers. They understand that with all these technological experiences
improvements, their business will be better, but still, if you 3. Embracing sustainability and social responsibility
ask them, they cannot tell exactly what it will bring for 4. Harnessing the potential of platforms in B2B
their organisations. They will say, ‘It’s better, it’s faster,’ but e-commerce
they can’t tell exactly what these solutions are, or worse, 5. Opportunities of ChatGPT and other generative AI
what exactly these solutions mean and can do for their B2B in B2B e-commerce
business. This is why we created B2B Frontrunners; we want 6. The opportunities new technologies offer in B2B

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