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~ Column Carola ~

Selling game is ON! You bring your knowledge and skills
and added value to the outside world. You become visible and
have proactive contact with your target group.

Step 8 concerns lead nurturing; this is an opaque step and
difficult to measure. Your potential customer can become
interested within two touchpoints and start buying from
you, or he/she needs eight. Everyone buys differently, based
on his or her buying motives and behaviour. Finally, the last
step is step 9, which is warm acquisition. Unlike peddling or
ad budgets, you have made customers come to you. Do the
ambassadors of your organisation and brand (your employees)
create fans who want to follow you and eventually buy
from you? It’s based on the right value, information, and
connection. ••

DID YOU FIND THIS INTERESTING?
Follow Carola on LinkedIn or Instagram
Or check out www.carolarodrigues.nl
The next article will appear in September, and we will zoom in on the
concrete steps within a social selling strategy (B2B).

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