Page 56 - CBM27

~ DirectLink ~

retailers in the fashion industry is to exploit the advantages more cumbersome after the EU exit. When the customs
of digital expression. Online, it is easier to provide the regulations tightened in 2018, many felt that it became
customer with comprehensive and easy-to-understand significantly more expensive to shop from China, and the
information. The website becomes a place where fashion Swedes’ purchases decreased drastically from there.
retailers can highlight details about the garment but also
other parts of their business, for example, product details or Foreign markets attract with lower prices and unique
sustainability initiatives. Also, the rapidly growing second- products
hand concept, which has long been largely exclusively When Swedish consumers shop from abroad, it is mainly
physical, has become so-called “phygitals”—a combination for two reasons: to gain access to a larger range of goods
of digital and brick-and-mortar. and to find products at a lower price than what is possible
in Sweden. Depending on what the consumers are looking
The boundaries for, they turn to different
between domestic and “AS THE CONCEPT OF countries. Eight out of
foreign are blurred ten consumers state that
During the pandemic, E-COMMERCE HAS GROWN, they choose to shop from
many opened the door MORE AND MORE PEOPLE HAVE the US and the UK to be
to e-commerce for the able to find goods that
first time, and growth ALSO OPENED THEIR EYES TO are hard to come by in
was at a record high. The Sweden. Those who shop
growing market has been E-SHOPPING FROM ABROAD.” from Germany and China
noticed both nationally state to a greater extent
and internationally. that the main reason is
As the concept of lower prices. ••
e-commerce has grown, more and more people have also
opened their eyes to e-shopping from abroad. At the same
time, consumers feel that the difference between domestic
and foreign websites is becoming increasingly difficult to
distinguish. The proportion of consumers who are unsure
whether they have shopped from Sweden or from abroad
has increased sharply in recent years. Constantly improved
technical solutions create a smooth user experience and
enable, for example, extremely fast user adaptations in the
form of translations and currency conversions.

Germany is the number one destination for Swedish
cross-border purchases
Even if the number of consumers looking to foreign
markets is growing, many continue to shop from the same
countries as before. Due to the increasing uncertainty
about where one buys from, a small drop in volume is
visible for almost all foreign markets, but Germany is still
at the top, with 33% of Swedish consumers shopping from
there during the first quarter. The decline in purchases
from the United Kingdom began in connection with Brexit
and continues to remain at lower levels. Despite the fact
that new trade agreements have come into place, both
consumers and businesses feel that dealing with the United
Kingdom has become both more expensive and
DIRECT LINK
As part of PostNord, the largest provider of logistics solutions and geographical coverage in the Nordic countries, we at Direct Link are
specialists in customer specific delivery solutions and the distribution of e-commerce goods to anywhere in the world. For us, global
deliveries mean reaching every single home in every part of the world. Operating internationally since 1986, we know the people, the
systems, and the ways between. We have offices and operations in every part of the world - do not hesitate to get in touch with any
of our global offices. We promise that we will do our outmost to find solutions that are optimally tailored to you and your business.

56