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~ Worldline ~

UNLOCKING

TÜRKIYE’S THRIVING

E-COMMERCE MARKET

A BRIDGE TO GLOBAL GROWTH

Text: Fionn Lai // Photos: Karolina Grabowska, Pexels
Expanding into new markets is crucial for driving sustained growth as an international
retailer. Türkiye, with its young and digitally savvy population, presents an exciting
opportunity for e-commerce investments. Worldline explores the unique features and
benefits of navigating Türkiye’s e-commerce landscape and how Worldline’s innovative
solution can help international retailers succeed in this dynamic market.

nderstanding Türkiye’s E-commerce Key Features and Benefits
Landscape Worldline’s solution offers a range of critical features and
UTürkiye’s e-commerce sector is experiencing an benefits tailored to international retailers:
explosive growth rate, surpassing that of Europe or the U.S.,
making it an enticing prospect for global retailers. With 1. Access to Local Payment Products: Offer popular
approximately half of Türkiye’s 85 million consumers under local payment products like the Troy card, providing
30 and smartphone penetration reaching 80%, the young and a seamless checkout experience to optimise user
tech-savvy population significantly influences the market. conversion.
The pandemic has further accelerated e-commerce growth,
presenting a record 75% surge in March 2020, as retailers 2. Instalments and Recurring Payments: Provide
swiftly embraced online platforms. consumers with flexibility and convenience by
offering a full range of instalment plans and
Overcoming Payment Challenges recurring payment options.
While Türkiye’s e-commerce market offers immense
potential, it also comes with its challenges for international 3. Higher Approval Rates With Local Acquiring:
retailers. These include limitations on local payment Process local transactions via Türkiye-based
capabilities, low approval rates for cross-border transactions, acquirers, increasing approval rates and improving
high costs, and foreign exchange risks. However, Worldline’s payment performance.
solution addresses these pain points with extensive local
payment capabilities, facilitating local processing with lower 4. Lower Fees: Minimise additional fees associated
fees, boosting approval rates through local acquiring, and with accepting cross-border payments and
reducing foreign exchange risks through a guaranteed FX processing transactions at the most competitive rates
solution. in the market, driving overall profitability.

Seamless Market Entry With Worldline 5. Guaranteed TRY Exchange Rate: You have
Worldline simplifies and accelerates the market entry process the option to exchange Türkiye lira (TRY) at a
into Türkiye. We provide the expertise to navigate local guaranteed rate and settle funds cross-border in your
financial ecosystems and regulations, ensuring a smooth preferred currency, mitigating FX risks.
transition without establishing a Türkiye legal entity.
International retailers can focus on business development by 6. Compliance With Local Regulations: Stay
partnering with Worldline while our in-market experts take compliant with stringent regulatory restrictions and
care of payment complexities. tax regulations, guided by Worldline’s expertise and
adherence to government mandates.

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