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~ BigBuy ~

BIGTRANSLATION

THE PERFECT BLEND OF AI

AND HUMAN TRANSLATION

Text: Sara Escuder // Photos: Pexels
In a world where globalisation is the norm, reaching an international audience with
accurate and effective translations is essential for any business. We’ve all raised an eyebrow
at strange-sounding texts online from time to time, and it’s usually a tell-tale sign of a bad
translation. What’s more, these bad translations can make customers wary and affect sales in

international markets.
ntil recently, translations were manual tasks exceptional value is its team of native-speaking translators.
that required time, resources and often They play a fundamental role in post-editing translations,
Ua large budget. But with the increasing ensuring that they are error-free, contextually appropriate,
demand for translated content, companies started and perfectly adapted to the target audience. The combination
turning to a quicker and cheaper alternative: of technology and human expertise is the key to guaranteeing
AI-based machine translation. However, while impeccable translations that reflect the essence of a brand.
considerable advances have been made in this
area in recent years, automatic translation still “At BigTranslation, we wanted to offer a fast and cost-
faces important challenges in terms of quality and effective service, which could incorporate the use of AI if
adaptability, and it can have serious repercussions the client wants to, but always with the input of human
for a business’ reputation when not used wisely. translators. Most importantly, these translators should
always be native speakers of the language they translate into.
This is where BigTranslation comes in. It is an innovative Only a native professional can capture all the nuances and
digital translation agency that is doing things differently, ensure a perfect translation”, says Eve Pattison, CEO of
responding to the language needs of the online sector. It BigTranslation.
is best known for its standard of working exclusively with
professional native translators living in the country of So, how should you approach the translation of your content?
their mother tongue. However, it also offers an artificial Consider AI as a possible ally in your translation strategy,
intelligence-based service, applying the best machine but not as a complete replacement for human translators. The
translation models followed by a post-editing process by combination of technology and human touch is the key to
a native linguist. This means that instead of mechanical- successful global expansion.
sounding texts, customers get precise and high-quality
translations that sound natural and authentic. In short, in an increasingly connected and multicultural
world, AI and post-editing can be your ideal companions to
The benefits are obvious: high-quality translations that overcome language barriers and reach new horizons. Quality
ensure its clients’ messages and brand image are successfully translation should be thought of as an investment, not an
conveyed, along with quick turnaround times and important expense!
savings. BigTranslation’s online platform allows customers
to translate large volumes of content in the blink of an eye, You can get a free instant online quote from bigtranslation.
accelerating global expansion and minimising hassle. Its com ••
services also take into account industry-specific context and
terminology, which is crucial for product descriptions and
technical materials.

It is important to note that while the AI technology
BigTranslation applies offers advantages, what really brings

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