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~ Salesupply ~

SEGWAY-NINEBOT:

TRANSFORMING THE

WAY WE MOVE WINNER

POWERED
BY
Text: Sanne Leenders, Frank Calviño // Photos: Cross-Border Magazine, Segway-Ninebot

Segway-Ninebot, traditionally a pure B2B player in the personal mobility sector, took a
remarkable leap into the direct-to-consumer (D2C) market through a strategic collaboration
with Salesupply. “Segway Europe, recognising the importance of having a D2C sales channel,
immediately sought a webshop, a move deemed essential for any respectable A-brand. The
collaboration with Salesupply became pivotal, as Segway-Ninebot outsourced all aspects of
D2C commerce to its chosen partner,” states Dennis Hardholt, President at Segway-Ninebot

EMEA.

n the late 20th century, inventor Dean Kamen “Moreover, Segway-Ninebot’s product line, featuring
witnessed a young man in a wheelchair heavy and battery-intensive items, presented unique
Istruggling to navigate a curb. Recognising the challenges. The collaboration with Salesupply not only
challenge wasn’t inherent to the wheelchair but provided a seamless solution for these logistical hurdles
rather to a world designed for those with balance, but also played a crucial role in managing the complexities
Kamen and his team conceived the Independence of international markets, including the significant UK
IBOT™ Mobility System. This self-balancing market, making Brexit transitions notably smoother for
mobility device empowered users to conquer stairs, Segway-Ninebot,” says Dennis Hardholt.
uneven surfaces, and more. This breakthrough
inspired the idea that such a balance-centric device Segway-Ninebot’s focus on short-distance personal
could offer possibilities for a broader audience. mobility, coupled with Salesupply’s expertise in D2C
commerce, exemplifies a dynamic partnership that goes
Live within Two Months in Six Countries with a beyond the traditional boundaries of the industry. While
Turn Key E-Commerce Solution Segway-Ninebot retains its position as a pure R&D
In an unprecedented move, Segway-Ninebot, known company, the collaboration with Salesupply reflects a
for its focus on research and development in personal strategic move to adapt to evolving market dynamics
mobility, entrusted Salesupply to roll out its webshop in and establish a direct connection with end consumers.
six countries initially, later expanding to eight countries This forward-thinking approach aligns with Segway-
within two months. This shift marked a significant Ninebot’s dedication to continuous evolution and its role
departure for Segway-Ninebot, considering the brand’s in transforming the way people move and live.
historical positioning as a B2B entity.
A Seamless Transition in Personal Mobility:
The decision to establish its own shop stemmed from Transforming Personal Mobility through Inclusive
multiple factors. Firstly, as an A-brand, Segway-Ninebot Innovation
believed it was imperative to have its own direct sales Segueing into the transformative journey of Segway-
channel. Additionally, the webshop facilitated pre-order Ninebot, the company has been a frontrunner in electric
campaigns for new products and addressed the need for mobility on two wheels, lauded for its eco-friendly vision.
offering end-of-life products and accessories, a challenge With Salesupply playing a key role in navigating the
not easily met by traditional physical stores selling shift to D2C, Segway-Ninebot stands out by offering
Segway-Ninebot products. environmentally friendly transportation alternatives for
short-distance travel. More individuals are choosing

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