Page 29 - CBMAwards2023

~ Ranpak ~

HELLY HANSEN:

FROM THE RUGGED

SHORES OF NORWAY TO

GLOBAL EXPEDITIONS

WINNER
POWERED
BY
Text: Sanne Leenders, Frank Calviño // Photos: Helly Hansen
For over 140 years, Helly Hansen has been a stalwart companion to those who brave the
elements, crafting professional-grade gear from its home in Norway. The journey began in 1877
when sea captain Helly Juell Hansen, seeking refuge from the harsh Nordic weather, pioneered
a revolutionary approach to protection. Thus, the legacy of Helly Hansen was born.

elly Hansen’s legacy began with the vision- The enduring success of Helly Hansen is deeply rooted in
ary Captain Helly Juell Hansen in 1877, collaboration with professionals facing the toughest chal-
Hwho was seeking superior protection against lenges worldwide. Over 55,000 professionals, including skiers,
harsh Nordic elements. sailors, and mountain guides, rely on Helly Hansen gear. This
The introduction of waterproof oilskin jackets in 1878 marked collaborative spirit not only ensures the optimisation of gear
the brand’s initiation into the world of innovative protective but also reflects the brand’s unwavering dedication to incor-
gear. Over the years, this commitment to crafting reliable and porating invaluable feedback, establishing itself as a trusted
durable solutions has evolved, with each product embodying choice in the most demanding environments.
the brand’s dedication to quality.
Since 1877, Helly Hansen has thrived by assisting individu-
Helly Hansen’s journey is marked by a rich history of pioneer- als in conquering nature’s harshest environments. The brand’s
ing innovations. From the revolutionary Helox waterproof commitment to continuous improvement is evident in its
fabric in 1949 to the groundbreaking Helly Tech® system in gear tailored to meet the evolving needs of professionals and
the 1980s, the brand has consistently set new industry stand- everyday adventurers.
ards. The latest addition, LIFA INFINITY PRO™, not only
showcases the brand’s commitment to cutting-edge technol- As a trusted companion on life’s challenging journeys, Helly
ogy but also emphasises sustainability without compromising Hansen remains a beacon of endurance, innovation, and un-
performance. wavering professional trust globally.

A Pioneer’s Vision: Crafting Protection Since 1877 Collaborative Success and Forward-Focused
Beyond its Norwegian origins, Helly Hansen has transcended Excellence
borders to become a global leader in professional wear. With Helly Hansen’s journey through time is marked by
the trust of over 55,000 ski professionals and a presence in groundbreaking milestones that have shaped the industry.
200 ski resorts worldwide, the brand is a symbol of excellence. From the introduction of Helox in 1949 to the launch of
LIFA® in 1970 and the revolutionary H2 Flow™ in 2012,
Trusted by world-class sailors navigating five oceans and each innovation has contributed to the brand’s commitment
recognised as a leading workwear brand, Helly Hansen’s to setting new standards in performance and protection.
global impact underscores its commitment to durability and
innovation. In response to global demands, Helly Hansen expanded its
product line in 2004 to include professional-grade footwear.

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