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~ Wijnand Jongen ~

be further addressed in the upcoming mandate. EU-based
businesses invest substantial time and resources in complying
with the expanding body of EU legislation, non-EU based
players should play by the same rules and be subject to the
same oversight by competent authorities.

To level the playing field, considerations of fairness must
equally extend to the disparity between smaller and larger
companies. Any new legislation should always prioritise the
needs of smaller companies, which often lack the resources
and legal expertise to navigate an increasingly complex
legislative framework. Addressing these issues should be a
priority in the next mandate and should enable SMEs to
compete more effectively on the international stage.

Regulating the future of retail and the retail of the
future BECOME OUR
For e-commerce to become the driving force behind the
European economy of tomorrow, policymakers need to step
up their efforts in the upcoming mandate to ensure EU
COMPANY PLUS
legislation accurately mirrors the diversity and dynamics of
the future of the retail sector.
MEMBER
As digitalisation has become key for European companies
seeking to increase their exports within other EU countries
or beyond, shops have adopted omnichannel business models
and sell more and more online and offline complementarily.
This is why regulating in a channel-neutral way is key and
would ensure further growth of business opportunities
for companies. Furthermore, the e-commerce industry
Participate in public affairs
encompasses a variety of different business models and offer
a variety of products to consumers throughout Europe. activities
Innovation is key to let e-commerce become the driving force
behind the European economy. Get weekly and monthly monitoring
reports on relevant policy issues
EU legislation needs to be adaptable accordingly and should
not impede innovation and growth. The 2024 European Get the annual European B2C
Elections are pivotal for Europe’s economic future. Let’s Ecommerce Report for free
advocate for an upcoming mandate where regulations are
streamlined, fair competition is ensured, and innovation is
fostered to drive forward a sustainable, competitive, and Access exclusive events
digital economy. ••
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