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~ Intershop ~

INTERSHOP AND COPPERBERG

DIGITAL BUYER CONVENIENCE

REPORT:

A GUIDE TO ACHIEVE DIGITAL MATURITY

AND CONQUER THE MARKET!

Text: Frank Calviño // Photos: Intershop, iStock

With e-commerce markets slowly taking over physical markets, the topic of digital buyer
convenience has become incredibly relevant. This is so much so in the competitive B2B
industry that is currently experiencing a ‘digital revival’ as a direct consequence of the post-
COVID scenario. That’s why Intershop—the world’s leading B2B e-commerce solution—

joined efforts with Copperberg, a knowledge hub for the global manufacturing community,
to create The definitive guide to digital buyer convenience in B2B. This insightful guide
presents digital strategies to transform your business into a brand that customers prefer,
reshaping your buying process for unparalleled growth.

his guide details how achieving digital manufacturers must proactively adapt to the evolving digital
maturity can revolutionize the buying landscape by formulating a comprehensive top-down strategy
Tjourney. It provides a clear roadmap for underpinned by well-defined long-term objectives.
crafting digital buyer convenience experiences that
ensure customer loyalty and encourage customers This strategic approach is instrumental in establishing
to return repeatedly for future purchases. Dive leadership in terms of digital buyer convenience, influencing
into the latest in digital buyer convenience within organizational maturity, shaping strategic direction, and
manufacturing with us and take your e-commerce achieving success in an ever-changing environment.
to the next level. Boost your business value and
establish a seamless cycle of buying that keeps your Among the main statistic takeaways to reinforce this
customers engaged indefinitely. customer-centric approach to buyers’ convenience in B2B,
this joint effort between Intershop and Copperberg shows the
Key finding to create a successful digital convenience following data:
experience for your buyers
Intershop and Copperberg’s report accurately identifies the • The size of the online customer base is strongly
fact that Global trends, changing preferences, collaborations, correlated with online revenue. Specifically,
and swift tech progress have transformed the B2B buyer organizations with 50% or more revenue coming
journey. Digital marketplaces, especially Amazon, have from online sales typically see 53% of their customer
redefined customer expectations and experiences. base engaging online.
• Organizations with a well-established strategy
As a result, the digital buyer journey transcends a single for reducing online friction or improving the ease
transaction, extending into post-purchase interactions, re- of doing business not only report a higher online
purchases, and ongoing collaborations. Thus, nowadays, it is revenue but also an increase in their online consumer
vital for B2B businesses to create an endless digital buying base, with a reported average of at least 31%.
cycle, extending beyond simple awareness to purchase and • Self-service features are a best practice for improving
enhancing customer lifetime value while simplifying the the buyer journey and increasing online revenue.
ease of doing business at every step of the buyer journey. • There is untapped potential, as only 7.5% of
To do so, the report is keen to advise that forward-thinking organizations currently integrate customer support

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