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~ DPD ~

E-SHOPPER

BAROMETER 2023:

DPD INSIGHTFUL LOOK INTO

THE LATEST E-SHOPPING

TRENDS IN EUROPE

Text: Frank Calviño // Photos: DPD
DPD published the e-shopper Barometer 2023, an insightful look at the current trends that
will surely define the near future of e-commerce in Europe. With over 24,000 e-shoppers
surveyed in 22 European countries, this report is one of the most complete looks into
the reality of the European consumer. Thus, it is a perfect tool for any brand wishing to

be impactful and successful in Europe. That’s why today, we want to take a look at DPD
E-shopper Barometer 2023, to glean the main highlights of this amazing survey and trace a
path for companies to succeed in European cross-border.

-shoppers will prioritize price Embracing new e-commerce habits takes time, but
One of the first findings this e-shopper Barometer change is possible
E2023 presents is that Europe is currently suffering Another key finding of the report is that e-commerce habits
from a tightening purchasing power, and this is one of the are deeply ingrained among online shoppers, even if they
reasons why European online shoppers are returning back to must adapt to economic challenges.
the basics.
In recent years, consumers have embraced the convenience
The 2023 Barometer also helps us to understand what makes and affordability of e-commerce, making it an integral part
e-commerce an ever-changing battlefield, or why home of their shopping habits. The versatility of online stores
delivery, C2C platforms, and social networks are preferred has extended beyond non-essential goods, with e-shoppers
nowadays. But let us start at the beginning: why purchasing now frequently turning to online platforms to purchase
power is going down and how that is reflected in the everyday essentials, particularly in the grocery and healthcare
consumer’s behaviour. categories.

The result showed that price is the main factor to consider However, this evolution in consumer behaviour is taking place
for at least 62% of e-shoppers. And that’s not all, 65% of against a backdrop of economic disjunctures for households,
e-shoppers are opting for second-hand C2C platforms for exacerbated by uncertainty in several European countries and
financial reasons. persistent inflation.

With 44% of the total European e-shoppers making monthly The changing economic landscape has led online shoppers
purchases, C2C commerce is growing, involving almost 3 in 4 to navigate a complex web of choices, balancing convenience
European regular e-shoppers. Besides cost savings, this trend and price while ensuring accessibility to essential items.
aligns with environmental awareness and helps sellers free Also, there is an increased interest in offers, sales and
up space while earning extra income. In 2023, 72% of regular discounts, involving both the base price of the items as well
e-shoppers became C2C users, reflecting a dynamic shift in as reductions or discounts in the transportation or delivery
consumer behaviour. options.

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