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~ CIRRO ~

CIRRO:

A GROUNDED SOLUTION

FOR A SUCCESSFUL

E-COMMERCE GLOBAL

LOGISTICS AND FULFILMENT

Text: Frank Calviño // Photos: CIRRO
Global logistics and fulfilment have become one of the main
components of our current e-commerce industry. Not having a solid
partner capable of helping you deliver your products across regions
and continents could spell disaster for any brand. That is why brands
like CIRRO are crucial for any e-commerce wishing to be successful

nowadays. Today, we talked with Charles Lu, Head of Business
Development CIRRO Fulfillment Europe, and Thijs Boots, Vice
Managing Director CIRRO E-Commerce Europe. CHARLES LU
HEAD OF BUSINESS DEVELOPMENT
orn out of experience And why is trust so vital CIRRO FULFILLMENT EUROPE
Perhaps one of the main reasons why CIRRO has for e-commerce?
Bbecome such a solid partner for global logistics Charles: “In the beginning,
and fulfilment lies directly in the way the company was a global e-commerce
created: as a solution born out of the combined experience marketplace like eBay, for
of three founding members, who suffered and toiled through example, required a bit of
the complex scenario of global e-commerce logistics and time for people to trust
fulfilment. that the product order
they placed online – and
How was CIRRO founded, and when? already paid for - would be
Charles: “CIRRO was founded in 2009. The founders a physical product delivered
come from a wide background as international e-commerce to their hands. So, buying
entrepreneurs. It was precisely due to their experiences as online is fundamentally a
e-merchants that they thoughtfully designed, little by little, matter of trust because you
a trusted global logistics and fulfilment solution capable pay in advance and ‘leave
of catering to each business-specific need. They had the the store’ - the e-commerce THIJS BOOTS
advantage of knowing the first-hand issues and pain points website - with no physical VICE MANAGING DIRECTOR
an e-commerce business face when setting up its logistics and product but a promise CIRRO E-COMMERCE EUROPE
fulfilment operation to “reach further.” During these times, that your item will arrive
the founders realized one of the key elements for success in on a set date and time. That is why having a trusted partner
e-commerce and global commerce: trust, along the seamless for your logistics and fulfilment operations is vital. That’s its
fulfilment process.” attribute.”

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