Page 7 - CBM29

~ Clonable ~

UNLEASH THE POWER OF AI:

INTERNATIONALISE YOUR

WEBSITE WITHIN MINUTES

Text: Teun van Hoof // Photos: Clonable

Expanding your business abroad is an exciting endeavour. But maintaining a website in
multiple languages can increase costs and maintenance time drastically. With webshops that
get updated regularly, that problem only multiplies itself. In this article, you will learn how

these challenges can be mitigated with Clonable: a tool that clones, translates and maintains
multilingual websites automatically.

ow are you doing right now? waiting times. Think again; AI can streamline the entire
As a business owner, you’re obviously expected to process, up to only needing to maintain your website in its
Hhave a website. If you have a webshop, then it’s original website. That means that you completely ignore
even the core of your business. If you’re active in a certain the bullet points mentioned above and accelerate your
country, visitors expect the content to be available in the internationalisation efforts.
corresponding language.
Enter Clonable, a service which fulfils all these promises.
Writing the content in your own language is no problem, of By using Clonable, your original website will be cloned
course. Even some global languages like English, Spanish and placed on a new domain, a subdomain or a subfolder.
or German could be solved in-house. But have you ever This clone will automatically be translated and kept up-to-
investigated how much time, thus money, that is costing your date with your original website.
business? When you need a translator because you don’t speak
the language, the process complicates itself even more. Once upon a time…
… there was a small marketing agency in a small town
Think about it, you want to introduce a new product to your in the south of the Netherlands. One of their customers
webshop, which you offer in four different languages. Right wanted to copy their Dutch website onto a Belgian
now, you would need to: domain. One employee accepted the challenge and did
just that, a fully functioning copy of an existing Dutch
• Send the product names, descriptions, landing page website. Then, another challenge arose. Can we make
content and home page text to your translator; sure the Belgian website is also up-to-date with its
• Prepare your webpages in all shops for added Dutch counterpart? Sure enough, the same employee
content; saw, accepted and fulfilled the challenge. It only took
• Wait for your translator to do their work; one extra challenge to complete the puzzle. “We’d like
• Process your translator’s results by manually applying to go to Germany; can you also translate our website
every individual text in the appropriate fields, blocks automatically?”. When that actually seemed feasible,
and pages; Clonable was born. This wasn’t just a one-off thing for
• Technically review the manual process, make sure a valued customer, this was a tool that could benefit any
everything is filled in right; organisation wishing to test the waters of foreign markets.
• When a new product is introduced, repeat the entire Now, years later, we can proudly say that we’ve seen most
process. forms of international websites and webshops. Are you still
figuring out which form fits your organisation best? Then
Throw AI into the mix continue reading!
With AI, you might think about only letting a programme
like ChatGPT replace a translator and eliminating

7