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~ Clonable ~





            for your German audience, making sure that you deliver   and English translations are fully powered by Clonable.
            text in a tone which your audience is comfortable with.   Other globalised retailers like Shoesme and Toppy also
                                                              trust Clonable with maintaining their cross-border
            Customisability                                   websites. Football fans can also eat their hearts out at the
            Luckily, there are many different options while customising   English translation of Schalke-04’s stadium, which is also
            the AI’s results. Although automatic results are great,   Clonable’s work. And last but very certainly not least,
            you might have some remarks. Clonable enables you to   Cross-Border Magazine trusts us with providing their
            customise any text that it generates. Additionally, you can   Spanish, Chinese and German websites. ••
            introduce general translations rules. You could adapt your
            text to keyword research you might have done, and make
            sure that a particular word is always replaced with the
            specific term you submitted.

            The customisation is not only limited to textual changes.
            Changes in the code of your website can also be made
            without any problems. This, for example, allows you to
            change analytics properties, enabling you to measure your
            clone’s data separately from their original websites.

            What next?
            An international webshop is a crucial step in
            internationalising your business. However, there are other
            challenges you might encounter. A new webshop needs to
            build its SEO-based authority from scratch. Practices like
            link building are highly recommended to let Google and
            Bing see that your new website is a true contender for their
            top spots in search results.                       CONVINCED?
                                                               Do you think Clonable might be the missing link in your internationalisation
            You can also accelerate your website’s performance   efforts? That sounds great! We’re happy to help you get a fair quote for
            on search engines with advertising (SEA). Parties   your website.
            like Tomahawk are specialised in scaling webshops   Register now at app.clonable.net or contact us at [email protected].
            internationally through search engine advertising. Creating   For readers of Cross-Border Magazine, we have an exclusive offer that allows
            brand awareness through a paid campaign results in a new   you to preview your translation for two months. See you soon!
            audience being familiar with your recently launched shop.

            Another essential part of your international webshop is
            logistics. Customers might know about your business,
            even be convinced on the website itself, but the products
            still need to arrive at their doorstep if they decide to go
            through with the purchase. You can send your parcels from
            your own business or choose a fulfilment partner that takes
            care of international logistics for you.

            Bold, not brash
            Staying ahead of your competition is, of course, always
            advisable. Utilising services that make internationalising
            your business much more accessible will give you a
            competitive edge over your competitors that need to take
            all of these steps manually. But using unknown, unproven
            software, might raise some red flags.

            Of course, we at Clonable advise Clonable. But there’s no
            need to just take our word for it. Well-known webshops
            and -sites use Clonable as their translation service.
            For instance, Eindhoven based football club PSV only
            maintains their original Dutch website. The Spanish







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