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~ Ontranslation ~

The objective was not merely to translate their blog Thanks to this briefing we ensured that the translation
content but to ensure it had a substantial impact on aligned perfectly with the client’s brand.
customers in the target markets and enhanced their
visibility on search engines. Competition Analysis
Before diving into the translation, it’s essential to analyse
The content from their blog, especially aimed at attracting the competition in the target markets. This involved
new customers (TOFU stage) and aiding in product studying competitors’ websites and SEO practices to identify
consideration and comparison (MOFU stage), needed to opportunities and challenges within their industry.
be translated and optimized for this purpose.
By understanding the competitive landscape, the translation
SEO Translation of Blog Content team could better tailor the SEO translation to surpass
Ontranslation, with extensive experience in SEO competitors in search engine rankings, ensuring the content
translation and digital marketing, partnered with Peli is localized and competitively optimized.
Products to tackle this challenge.
Keyword Research
Our approach went beyond basic translation, focusing on Keyword research is a pivotal step in SEO translation since
SEO transcreation from English into Spanish, Italian, translating keywords is useless. We had to identify relevant
French, Dutch, and German. This method ensured that the keywords that the target audience in the new markets uses
brand’s message is coherent and impactful in all markets when searching for related Peli products.
while enhancing its SEO-friendliness.

Brief with Client
We carried out a thorough briefing session via Zoom The team uses SEO tools suites and local expertise to ensure
with the client’s marketing department to understand the keywords are culturally and contextually appropriate,
their unique needs and objectives. This is a crucial stage which helps in optimizing the website’s visibility and
where the scope of the project is defined, including target relevance in search engine results.
markets, desired outcomes, and specific SEO goals.

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