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~ Ontranslation ~

SEO Transcreation A notable milestone was the recording of 30 direct sales
Most surely, in the keyword research phase, new keywords from the blog in the second half of 2023, a new achievement
are discovered per market. And thus, this involves adjusting for Peli Products, as they had not experienced blog-related
the content to be able to insert such new keywords, not just sales previously.
translating it.
Increase Traffic and Sales Thanks to SEO Translation
Moreover, in the case of Peli, our optimization process The strategic partnership between Peli Products and
included restructuring their content for readability, updating Ontranslation highlights the critical importance of effective
internal links, adding relevant ALT to images, and proposing multilingual SEO translation and optimization in the realm
new, SEO-friendly URLs. of international digital marketing.
Sustainable
This step ensures that the SEO elements, such as keywords By implementing SEO translation, businesses can
and meta tags, are naturally integrated into the content. The significantly enhance their online visibility in targeted
and effective
goal is to produce a culturally and linguistically adapted international markets. This visibility is crucial for attracting
website that engages local audiences and performs well in local customers who are searching for products or services in
search engines. their native language.

Metrics Analysis In short, SEO translation helps in building brand trust
After the localized site goes live, the next step is to analyse and credibility, as customers are more likely to engage with wrapping
its performance through various metrics such as organic content that feels familiar and relevant to their cultural
traffic, keyword rankings, conversion rates, and user context.
engagement.
Eager to unlock the full potential of your global audience by
This analysis helps in understanding the effectiveness of optimizing your website for various international markets? ••
the SEO translation and identifies areas for improvement.
Continuous monitoring and tweaking content based on
these metrics ensure the translated website achieves and
maintains optimal SEO performance over the time.

Impressive Gains in Organic Traffic and Direct Sales
The collaboration between Peli Products and Ontranslation
yielded remarkable results:

From the moment the first blog post was published, Peli
started noticing the results. From February 2023 to January
2024, they registered a 306% increase in organic traffic to
the Peli Products blog from international markets (DE, ES,
FR, IT, NL, AT, CH).

This surge indicated a significant enhancement in search
visibility for users in these regions, aligning with their
primary goal of increasing visibility on various domains.
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CLIENT TESTIMONIAL or scan the
or scan the
Brian Esteban Dowd, Digital Marketing Coordinator EMEAI at Peli Products,
QR code
recommends the partnership: “Working with Ontranslation has been QR code
a seamless and highly productive experience. Their comprehensive
understanding of our business, products, and target markets was crucial
in creating content that resonates. Their expertise in SEO transcreation
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is unparalleled, and their customer service is outstanding. We strongly A A c o m p ac t c o n v e r t e r w i t h
recommend Ontranslation to any business looking to make a significant
the sustainable protective
impact in international markets. Their proficiency in producing content that the sustainable protective QR
is culturally and linguistically tailored is key to global success.”
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