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~ Ontranslation ~

BEYOND TESTING WATERS:

GOING GLOBAL THROUGH

MARKETPLACES

Text: Oscar Nogueras // Photos: Ontranslation
One of the initial strategies for a company to test international waters is to use marketplaces

to explore global potential. Marketplaces offer a relatively low-risk entry into new markets,
providing access to a broad customer base and established technical infrastructure. However,
expanding globally through marketplaces requires a keen focus on localization and product
listing translation to ensure your brand resonates with diverse audiences and complies with
local preferences and regulations.

hy Using Marketplaces for Global listing translation. This process involves adapting content
Expansion and products to meet the language, cultural, and regulatory
WMarketplaces such as Amazon, eBay, and requirements of each target market.
Alibaba have revolutionized global commerce by providing
platforms where sellers can reach millions of customers Understanding Localization and Product Listing
worldwide. They offer a comprehensive suite of tools for Translation
logistics, payments, and customer service, making them Localization is more than just words; it’s about
ideal for companies looking to expand internationally transforming your entire online presence to resonate
without the overhead costs associated with establishing a with each local market. This means adapting every aspect
physical presence. of your marketplace listings, from product descriptions
to marketing materials such as packaging and product
However, merely listing your products on a global labelling. All of these elements need to align with local
marketplace is not enough. To truly capture the local customs, cultural nuances, and consumer behaviour.
market, businesses must invest in localization and product

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