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~ e-CROSS ~

BIGBUY:

THE WHOLESALER WINNER POWERED

BY
REDEFINING E-COMMERCE

ACROSS EUROPE

Text: Frank Calviño, Sanne Leenders & Rafael Sant’Anna // Photos: Cross-Border Magazine

BigBuy is not your average wholesaler. In just over a decade, this Valencia-based company
has built an empire across Europe, boasting an impressive annual turnover of €100 million.
Combining a vast product catalogue of 200,000 items with cutting-edge logistics and
e-commerce expertise, BigBuy has carved a unique niche in the wholesale industry. It isn’t

just about selling products—it’s about providing a complete solution for online businesses
looking to thrive in a competitive market.

New Kind of Wholesaler A Journey from Hobby to Industry Leader
While traditional wholesalers focus on bulk sales BigBuy’s origins are as unconventional as its business
A to brick-and-mortar stores, BigBuy operates in a model. In 2010, Salvador Esteve and his business partner
completely different space. Its clients are exclusively online launched an online gift shop as a hobby. Initially, the duo
sellers, ranging from small entrepreneurs to large-scale operated the business alongside their day jobs, achieving a
e-commerce platforms. Through its innovative business turnover of €100,000 in their first year.
model, BigBuy offers wholesale prices even for single unit
purchases and manages the entire fulfilment process for its Their early success sparked the idea for something
clients. bigger. By 2012, Esteve and his partner had transformed
their B2C venture into a B2B wholesale platform with
“Our customers sell online, whether through e-commerce a wide-ranging catalogue and integrated services like
websites, marketplaces, or even social media,” explains dropshipping, APIs, and localization tools. “We saw a need
Salvador Esteve, co-founder and CEO of BigBuy. “We’re a in the market for a wholesale platform that could cater
wholesaler specialized in e-commerce. That specialization to small retailers with services like synchronizing stores
gives us a major competitive advantage.” and translating product information into 24 languages,”
Salvador recalls.
The company’s dropshipping service, which accounts for
80% of its turnover, allows clients to sell products without This focus on technology and localization has been a
holding inventory. BigBuy takes care of storage, packaging, cornerstone of BigBuy’s growth. Today, the company
and last-mile delivery, ensuring that the final customer generates 95% of its turnover from outside Spain, with a
receives their order promptly. For businesses that prefer client base spanning all corners of Europe.
to hold their own stock, BigBuy also offers traditional
wholesale options, making it a one-stop shop for online Technology and Logistics: The Keys to Success
sellers. At the heart of BigBuy’s operations is its 20,000-square-
meter warehouse in Valencia, where every product in its
catalogue is stored and shipped. Unlike many wholesalers,

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