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~ LogiCommerce ~

TRES GRIFERÍA

CHOOSES LOGICOMMERCE

TO DOMINATE B2B

E-COMMERCE

WINNER
POWERED
BY
Text: Judit Simón // Photos: Cross-Border Magazine

Since 1968, Tres Grifería has been a pioneer in faucet innovation in Spain. This family-owned
company, based in Vallirana near Barcelona, has maintained its trailblazing spirit over the
decades, remaining the last company in Spain to conduct its own brass casting, overseeing the
entire process from raw materials to final products. However, it wasn’t until 2010 that they took a
decisive step by launching their e-commerce platform, initially with PrestaShop, and later to an
in-house developed hand-coded site. As the company grew and its needs became more complex,
they noticed both platform and limitations.

irst steps in digital transformation connectivity has been crucial for Tres Grifería, enabling
Tres Grifería’s journey towards digitalization began real-time management of their inventory and pricing.
Fin 2000 when they registered their domain and
launched their first website a year later with an internal “For me, the most valuable aspect of LogiCommerce is the
system. While their online presence was basic at the time, close support they provide and how intuitive the platform
this move already reflected a forward-looking vision. is. It’s easy to train other employees on it, allowing
us to get the most out of its functionality,” says Lluís
However, it wasn’t until 2010 that they took a decisive step Campderrós, e-commerce Manager at Tres Grifería.
by launching their e-commerce platform, initially with
PrestaShop, and later to an in-house developed hand-coded With the new system in place, Tres Grifería experienced a
site. As the company grew and its needs became more shift in customer relationships. Thanks to LogiCommerce,
complex, they noticed both platform and limitations. they can now segment their catalog of over 6.000 items,
adjusting product visibility based on country or customer
This realization marked the start of their search for a groups. This segmentation also extends to promotions and
platform that could support them in their growth. personalized pricing, which is essential in a B2B market
where close relationships and customer loyalty are critical.
Choosing LogiCommerce: The e-commerce platform
with which you can sell online Another critical feature LogiCommerce offers is pricing
In 2022, Tres Grifería decided to migrate to flexibility. Campderrós adds, “We work with standard
LogiCommerce, an e-commerce platform offering the pricing, but each client can access specific discounts based
flexibility and level of customization they needed. The on their conditions. Initially, clients see the recommended
implementation was ambitious, yet, from the beginning, retail price when browsing our site, but when items are
they felt LogiCommerce understood their needs and added to the cart, the final personalized price is displayed
provided the tools to help them grow. thanks to our SAP ERP connection. This allows our clients
to accurately calculate the profit margins they can achieve
One of the biggest advantages was LogiCommerce’s by working with us.”
seamless integration with their ERP, in this case, SAP. This

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