Page 6 - CBMAwards2024

~ LogiCommerce ~

The e-commerce platform has not only improved product To support this expansion, Tres Grifería’s warehouse in
access for clients but also facilitated the implementation Poland has streamlined shipping across Europe.
of loyalty programs. Inspired by the B2C model, Tres
Grifería launched a rewards program called ‘drops,’ where Innovation in progress: AI and the feature of B2B
clients earn points for each order. These points can be e-commerce
redeemed for discounts, incentivizing repeat purchases and Tres Grifería is characterized by its drive for innovation.
strengthening long-term customer relationships. Currently, the company is exploring the use of artificial
intelligence (AI) to optimize e-commerce content in seven
Results languages, which not only reduces costs but also improves
• Increase in active users: translation accuracy and speed.
LogiCommerce’s platform has led to a growth in
users who access and use Tres Grifería’s online They are also beginning to explore chatbots to help Part of PostNL Group
store. enhance the user experience and reduce response times.
• Higher time on site:
With an optimized user experience, clients spend The next step in their strategy is dynamic customer
more time on the platform, increasing sales segmentation, which will allow Tres Grifería to personalize
opportunities. marketing campaigns more precisely, aiming to encourage
• Growth in international markets: not just habitual purchases but also impulse buying.
LogiCommerce has enabled Tres Grifería to Campderrós shares that they are moving towards a B2B2C
expand into new markets, particularly in África approach, hoping to increase brand awareness among end
and Latin America. consumers who will then request Tres products through
• Reduced delivery times in Europe: distributors.
With their warehouse in Poland and stock
segmentation, European deliveries are faster, Tres Grifería’s digital transformation demonstrates how
enhancing the client experience. a traditional company can adapt and thrive in the global Spend less time on
market with the right technology. ••
Campderrós also adds, “LogiCommerce has helped us
increase the number of users and, consequently, Tres customs clearance and
Grifería’s revenue.”

more time growing your
International expansion: Reaching África and Latin
America
With the solid digital foundation provided by
e-commerce business
LogiCommerce, Tres Grifería began exploring new
markets outside Europe. In recent years, África and Latin
America have become primary focuses for expansion.
We handle your
Thanks to LogiCommerce’s multi-currency features,
clients in these regions can currently choose between
three currencies (Euros, British pounds, or Polish cross-border administration
zloty), simplifying the purchasing process and offering a
personalized experience for each market.

Campderrós explains, “From LogiCommerce’s BackOffice,
we have all our reports broken down by currency or
country. The automatic currency conversion makes
analytics much easier to understand.”

LogiCommerce also enables Tres Grifería to manage
multiple supply warehouses, each with its stock of
products. Depending on the client’s location, the
e-commerce platform displays the available stock and
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specific delivery dates for that warehouse, optimizing
delivery accuracy.

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