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~ ChannelEngine ~

The e-commerce landscape is evolving at an unprecedented pace, with businesses
increasingly looking beyond their domestic markets to drive growth and revenue. Advances
in digital commerce have made it easier than ever to enter international markets, but
with this accessibility comes intense competition. To stay ahead, businesses must expand
strategically, leveraging cross-border e-commerce solutions that optimise profitability and

efficiency.

he State of Global E-Commerce in 2025 drive revenue growth.
The global marketplace is continuously evolving,
Tpresenting both opportunities and challenges for Marketplaces Offer the Best Deals
brands seeking international expansion. Several key trends One of the key reasons for marketplace dominance is
are shaping the future of cross-border e-commerce: price competitiveness. Consumers are more certain than
ever that they can secure the best deals on platforms such
• Cross-Border Sales Growth: Industry reports as Amazon and Zalando, with 79% of shoppers believing
forecast that global cross-border e-commerce they’ll find better prices on marketplaces compared to
sales will surpass $7.9 trillion by 2030, driven by brand websites.
consumer demand for international products and
improved logistics. Quality Assurance and Consumer Trust
• Marketplace Dominance: With 2.71 billion Marketplaces also offer strong quality assurance and
consumers shopping online, marketplaces such transparency, a critical factor in building consumer trust.
as Amazon, Alibaba, and eBay dominate the 61% of shoppers trust marketplaces to deliver high-quality
digital retail space. ChannelEngine’s Marketplace products, largely due to clear and honest customer reviews
Shopping Behaviour Report highlights that that provide social proof. This reassurance enhances the
47% of consumers begin their shopping journey overall shopping experience, making consumers feel more
on marketplaces rather than traditional search confident in their purchases.
engines.
• AI & Automation in E-Commerce: The adoption Confident and Feel-Good Purchases
of AI-driven solutions for inventory management, Consumer confidence is a major driver behind marketplace
pricing strategies, and localisation provides a success. When surveyed, 63% of shoppers expressed a
competitive edge for brands. preference for completing their purchases on marketplaces
• Regulatory Changes: Evolving trade agreements rather than brand websites, which only 14% of consumers
and policies may ease market entry, though factors favour. The ability to compare products, pricing, and seller
such as tariffs and compliance regulations must be ratings in one place allows shoppers to make informed, feel-
navigated carefully. good purchases.
• Social Commerce Boom: Social media platforms
such as TikTok, Instagram, and Facebook Superior Shopping Experiences
continue to integrate shopping features, allowing Beyond pricing and transparency, marketplaces deliver
brands to engage directly with global consumers. a superior user experience. 72% of consumers report
that shopping on marketplaces is always easy, thanks to
As consumer behaviour continues shifting towards optimised interfaces and streamlined checkout processes.
marketplace-driven shopping, brands and retailers must The convenience of being able to find the right product,
refine their e-commerce strategies to remain competitive. compare offers, and complete a transaction in just a few clicks
encourages repeat shopping behaviours.
The Rise of Marketplaces as the Preferred Shopping
Channel – A ChannelEngine Study The Omnichannel Shopping Journey
In a global study dedicated entirely to online marketplace The rise of social commerce is also playing a role in shaping
shopping habits, ChannelEngine’s research highlights how marketplace trends. Consumers are increasingly turning to
marketplaces have firmly established themselves as the multiple channels throughout their shopping journeys. On
dominant e-commerce channel. Research shows that nearly average, a consumer will visit two to three marketplaces
half of online shoppers begin their purchasing journey on a before making a purchase and more than four different
marketplace rather than a traditional search engine. With platforms within six months. Social commerce is gaining
consumers frequently browsing multiple platforms before traction as well, with 44% of consumers planning to purchase
making a purchase, brands that adopt a marketplace-first via social platforms in the future and 40% having already
approach will be better positioned to capture demand and done so at least once. Popular social commerce platforms

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