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SHIPPING FROM GERMANY TO AUSTRIA

WHAT RETAILERS

SHOULD CONSIDER

Text: Katharina Knoop // Photos: Adobe Stock

Shipping goods to Austria can be a real growth driver for German online retailers. To
ensure a successful expansion, it’s crucial to understand the market and comply with legal
requirements. In this article, we’ll take a closer look at what makes the Austrian market so
attractive, and the specific details retailers need to keep in mind. Plus, we’ll share tips on how
to successfully expand to Austria.

hipping from Germany to Austria: Why is costs and a shared language simplify expansion. Germany
Austria an attractive e-commerce market? is Austria’s leading import country. In 2023, imports
SAustria offers German online retailers an attractive from Germany to Austria amounted to 64.7 billion Euro,
combination of high purchasing power, short delivery accounting for 31.9 % of all Austrian imports.
routes and a growing preference for online shopping. This
makes our neighbouring country one of the most exciting Plus: German retailers are highly trusted in Austria. For
markets within the European Union. example, a study from 2023 shows that 58 % of Austrian
consumers’ cross-border online purchases were made with
As one of the best developed economies in the EU, German retailers.
Austria boasts exceptionally high purchasing power per
capita, which is well above the EU average. The Austrian Overall, the Austrian market is sending out many positive
market is characterized by steady growth in e-commerce: signals for cross-border e-commerce and German retailers
According to a study by the Austrian Trade Association, can benefit from a stable and growing market.
online spending in 2024 increased by 5 % to 10.6 billion
Euro. Mobile shopping is growing particularly fast. In Shipping to Austria: Key basics
2024, Austrians mostly bought toys, sports equipment, To establish yourself as an online retailer in Austria and
clothing and electronics online. successfully ship goods there, you need to be aware of some
local specifics. This ensures your shipments reach your
Austria’s geographical proximity to Germany also customers without any problems. Here’s what you should
facilitates shipping: fast delivery times, low transport pay attention to:

DE – AT Choose the right carrier
The best way to send parcels to Austria is with reliable
and well-known local carriers such as Post AT. This offers
fast delivery times and is firmly established with Austrian
customers.

Offer locally preferred payment methods
Austrian customers sometimes prefer different payment
methods compared to German ones. These three are
particularly popular in Austria:

• EPS (Electronic Payment Standard): This payment
method is only available in Austria. The secure

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