Page 35 - CBMAwards2025

~ Salesupply ~

Scaling with the customer at heart couldn’t have done this alone; thanks to our incredible digital
For Onitsuka Tiger, customer service is more than an team and our strong partnership, we’ve reached this milestone
operational function; it’s an extension of the brand’s together. Proud of what we’ve accomplished as one team!”
craftsmanship. Every email, call, or chat is a chance to
reinforce trust and connection with the customer. That “one team” mentality – blending a storied Japanese
brand’s heritage with European expertise and a customer-first
At Salesupply, that mindset is shared. “We’re especially proud approach – has become the foundation for Onitsuka Tiger’s
to be Onitsuka Tiger’s trusted partner,” says Hans Siebum, ongoing success story.
Managing Director at Salesupply. “Providing native customer
service in 15 countries allows us to mirror their attention to Looking ahead
detail, creating a seamless cross-border experience without As Onitsuka Tiger continues to grow its e-commerce
losing sight of what matters most: the customer.” footprint, the focus remains on combining innovation with
tradition. From its early mission to uplift post-war Japan to
The results speak for themselves. Onitsuka Tiger’s its modern role as a symbol of global lifestyle culture, the
e-commerce growth in Europe has accelerated rapidly, brand has always understood that true progress is rooted in
supported by Salesupply’s scalable infrastructure and connection.
multilingual teams. Together, they’ve crafted a model for
sustainable cross-border expansion – one that prioritises local With Salesupply as a strategic partner, Onitsuka Tiger has
authenticity within a global framework. proven that scaling internationally doesn’t mean losing
identity, it means amplifying it through local relevance, one
One team, one vision customer conversation at a time.
The partnership’s strength lies in its shared philosophy.
Onitsuka Tiger’s digital team and Salesupply’s customer For both companies, the journey continues with shared
experience experts work hand in hand to ensure every market ambitions, mutual respect, and the tiger spirit leading the way.
operates with the same excellence. ••

“Thank you Salesupply and Cross-Border Magazine for
the recognition. We’re truly honoured!” says Bödeker. “We

CHERISH BÖDEKER AND GRANT CRAWFORD (ONITSUKA TIGER) RECEIVE THE CBM AWARD FROM BEN VAN DEN AKKER (SALESUPPLY)

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