Page 31 - CBMAwards2025

~ AEB ~

RAPHA & AEB:

CREATING A

SMOOTHER RIDE

ACROSS BORDERS

Text: Paul Grice // Photos: Cross-Border Magazine

At AEB, we’re passionate about helping global brands simplify complex trade processes and
unlock the full potential of their international operations. When Rapha—a world leader in
premium cycling apparel—approached us to support their growing global logistics needs, we
saw an opportunity to help streamline and strengthen their customs operations.

s Rapha continued to expand into new Head of Operations and Logistics at Rapha. “The seamless
markets, the challenges of managing integration with our 3PL partner GXO and AEB’s support
Across-border trade became increasingly for declarations out of our customs warehouse gives us
complex. The brand’s commitment to delivering the flexibility to optimize our cross-border fulfilment. In
exceptional performance, style, and service meant today’s complex regulatory environment, AEB provides
their supply chain needed to be as refined and the reliability and compliance accuracy our premium brand
reliable as the products they create. To achieve this, requires.”
Rapha sought a customs management solution
that could ensure compliance, maintain speed, and With over 40 years of experience supporting international
integrate seamlessly with their existing logistics trade for customers in more than 80 countries, AEB
infrastructure. brings deep expertise and proven reliability. Our Customs
Management platform offers direct filing capabilities in
Since 2022, Rapha has relied on AEB Customs 11+ countries and broker integration across more than
Management as the foundation of its international 30—allowing Rapha to manage all customs activities from
operations. Our cloud-based platform connects directly a single, centralized interface. Whether dealing with high-
with Rapha’s third-party logistics provider, GXO, creating volume shipments or intricate bonded warehouse processes,
a seamless digital bridge between warehouse operations and Rapha benefits from a system designed to deliver agility,
customs authorities. This integration enables automated accuracy, and control.
customs declarations, efficient handling of bonded
warehouse procedures, and complete transparency across In an industry where compliance is non-negotiable,
every cross-border movement. AEB’s built-in legal updates, audit trails, and plausibility
checks ensure every declaration meets the latest global
“Since 2022, AEB Customs Management has been integral standards. For Rapha, this translates into peace of mind—
to Rapha’s international operations,” says Adam Caton, knowing that each transaction is compliant, documented,

31