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~ Ranpak ~

VIVRE DECO:

BRIDGING THE

EXPERIENCE

GAP WITH A

PACKAGING

STRATEGY

Text: Nico Hoeijmans // Photos: Vivre Deco

Romanian online lifestyle and furniture retailer Vivre Deco was founded in April 2012.
At that time, the online start-up aimed at creating and selling quality furniture to a wide-
ranged online public. Vivre Deco was a pioneer in the online market, using a supply-stock
model as business strategy. Over the past few years, the company has grown significantly,
expanding its business to nine countries. The three-man business grew into a 300+ people
organisation. We talk to Ciprian Sirbu, Logistics Director at Vivre Deco, and Andrei Iuga,

Project Manager at Vivre Deco, about a fresh view on logistics that was the foundation of
success.

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