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A CUP OF COFFEE WITH…
Alan Duncan, Senior Marketing Director at Trustpilot
We like to have inspiring discussions about cross-border e-commerce over a nice cup
of coffee (or tea). In this issue, we talk about trust. Alan Duncan, Senior Marketing
Director at Trustpilot, lives in London and looks after the marketing activities across
the EMEA, focusing on the Netherlands, France, Germany, Italy, the United Kingdom
and the Nordic countries, He talks with us about the importance of a trustworthy
relationship between online retailers and their customers.
SUBJECTS’ RIGHTS:
BUILDING A TRUSTWORTHY RELATIONSHIP BETWEEN
YOURSELF AND YOUR CUSTOMER IS ESPECIALLY
IMPORTANT FOR THOSE WHO ENGAGE IN CROSSBORDER
SELLING. PEOPLE TEND TO BE MORE TRUSTING
TOWARDS PERSONS AND COMPANIES THAT ARE CLOSER
TO US, AS WE ARE SCEPTICAL ABOUT THE UNKNOWN.
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