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~ Ranpak ~

unique business proposition costs a lot of time and money, we store these products in our
As a small start-up, Vivre Deco positioned itself in logistic centre. We do the same for customers who wish to
A the market in an innovative way. With limited re- return products and even offer a longer return period - 30
sources available, the company defined a business strategy to days - to do so. The products are then checked and repacked
secure growth in the future. At the same time, the business to be resold. This way, we create our own stock. We also buy
model offered the company products our third-party sup-
unlimited options to expand. pliers want to get rid of. Over
Sirbu: “Our business is based the years, we have created a
upon three main pillars. “OUR LOGISTICS wide variety of home decora-
These pillars represent the tion, lifestyle and furniture
different ways we can gener- products as our assortment.”
COMPANY SERVES
ate sales. First, we do not
own all products ourselves. Working with 800+ partners
Only when a customer of requires a great offset of all
THE CUSTOMER
Vivre Deco places an order, communication lines. As Vivre
we buy the products from Deco is not sure of what is be-
our supplier. They provide it ing sold, they really depend on
to our logistic centre where the suppliers all over Europe.
we consolidate the products EXPERIENCE THE In this vision, technique to
in the order. Then, we make be in control over all supply
sure all packaging is right chain processes is essential.
and ship it to the customer. MOST.” Sirbu highlights this as one of
Second, we have suppli- the key factors: “One of our
ers which we allow to enter founders is an expert in the
whatever they want to sell field of IT. With his knowl-
on our online platform. We edge, we have been able to cre-
approve the products one by one to make sure they meet our ate our own environment, our own Warehouse Management
standards. This way, we can offer a wider range of products System, which is working with our ERP platform and other
than we could ever realise ourselves. Third, we have our own systems. Because we built this from scratch, we have been
stock. Doing business in retail offers opportunities. Seiz- able to control all steps and information we wanted to have
ing these opportunities is what we do. We always offer our in our system. It was the best way for us to have a helicopter
consumers the opportunity to cancel a product or an order. view on all our processes.”
Instead of delivering, returning and repacking it, which

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