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~ Newegg/WorldFirst ~

2. An unrivalled reach. Marketplaces can be competitive places GT Omega’s “Made in Britain” mark stick, resulting in
but they will guarantee you an audience for your product so $73,000 worth of sales in just over 5 months in 2017. As this
it’s up to you to price competitively and make your listings continued into 2018, GT Omega Racing’s orders skyrocketed
stand out from the crowd and demand for expedited shipping increased. By utilizing
3. Integration with your other e-commerce platforms, includ- SBN to fulfi l their cross-border orders, the shipping program
ing your own site. Many global strengthened consumer confi -
“THEY HAVE HELPED US
merchants see marketplaces as dence and the results showed.
part of a wider omnichannel GT Omega Racing earned
e-commerce ecosystem which well over $400,000 in sales in
includes their own website EXPAND INTO CORNERS 2018.
4. Relatively low risk. Many mar-
OF THE MARKET THAT
ketplaces - and territories - can Since then, GT Omega Racing
be turned on and off at relatively have successfully implemented
short notice and without massive this formula as they expanded
upheaval, especially if you are us- WE WOULD NOT HAVE their business to Newegg
ing add-on services like Shipped Canada and Newegg Global.
BEEN ABLE TO REACH
by Newegg (SBN). Launching
into a new market or channel Despite the many advantages
independently, by comparison, can that marketplaces off er, one
be very expensive, time-consum- OURSELVES . longstanding problem with
ing and diffi cult to reverse. selling across borders has been
5. Opportunities to diff erentiate. the diffi culty in managing pay-
Global marketplaces allow savvy brands to diff erentiate in ments in diff erent currencies and the risk that it represents. Th e
order to create a competitive advantage and so using heritage shadow caused by Brexit has only exacerbated that risk.
and quality – as with ‘Made in Britain’ – can be a great way
to drive sales. We’ve been thrilled by the response from our clients to our
World Account solution and the fact that they tell us it helps
Th e other reassuring point to remember when positioning your them to compete like locals when operating overseas.
brand on global marketplaces is that this is a well-trodden
path. We take a look at GT Omega Racing and how they’ve In essence, you can go further by choosing the right partners to
used the ease, access, and reach of Newegg’s global marketplace unlock your global ambitions - let’s scale up together. ••
to create their very own British success story.
From regular payments to suppliers, forward contracts to hedge your
GT Omega Racing is a UK gaming brand that manufactures currency risk, payroll solutions and multi-currency accounts, visit
primarily gaming chairs but also peripherals such as steering www.worldfi rst.com/CBNewegg
wheel stands and other accessories. One of GT Omega Rac-
ing’s top concerns when selling to the US was shipping to end
customers and ensuring that their brand story was accurately
projected in all marketing campaigns - common issues cross-
border online retailers face -and Newegg was able to support.
By leveraging Newegg’s Shipped by Newegg (SBN) services,
they streamlined their U.S. operations resulting in over 400%
year-over-year sales growth.

“We’ve been with Newegg for a short time but in this time,
we’ve accomplished more than we could have ever have dreamt.
With their talented team, they’ve helped us expand into cor-
ners of the market that we would not have been able to reach
ourselves. For the future, we’re striving to continue this great
relationship and achieve more!” says John Murray, Overseas
Operations Executive, for GT Omega Racing.

When GT Omega Racing fi rst started with Newegg in
2017, the partnership focused on establishing a comprehen-
sive storefront that clearly voiced the manufacturer’s value.
Th rough various onsite and email campaigns, Newegg helped

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