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DREAM CRAZY -




            HITTING A GLOBAL





            DRUMBEAT







            Text: Nico Hoeijmans // Photos: iStock




            Advertising has changed over the years. Lots of brands no longer use it to promote their
            products. Instead, advertising has become more about spreading a lifestyle, a feeling.
            It is about building a community, a tribe. Scott Lindsay, Head of Digital Marketing at
            eShopWorld, talks to us about this phenomenon.








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