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this dominant platform, even though it is very competitive. It feels like looking at a future where marketplaces will
Secondly, Amazon is a great platform to improve your own dominate even more. Trias does not believe that this
business and move on. Finally, it is a very low-key way to must be the case. ‘Niche marketplaces will become more
enter a new market.’ common, specialising in certain kinds of products. That
means the market-
In 2019, marketplaces place environment will
have a dominant position ‘I BELIEVE THAT likely splinter too. As
in e-commerce. Th ey are mentioned, consumers
tend to feel safe when
companies in realising CURRENTLY, ABOUT 60% buying on a market-
very successful and sup-
port entrepreneurs and
place. In case there’s a
sales. Trias: ‘I believe problem, it is not just
that currently, about 60% OF OUR SALES COME you and the seller, you
of our sales come from can go to the platform
marketplaces. However, too. I believe this will
I believe that you should FROM MARKETPLACES.” result in a more con-
not neglect your own scious customer, both
website and generating when shopping on a
sales on your own shop platform or on a web
either. We would love to have all our sales on our web shop. shop. Especially since there is a section of consumers who
However, we see that purchases on marketplaces are a triggering do not want to buy on marketplaces. Ever. That’s when
factor, often based on price and delivery speed. Th at is what cur- your shop comes in. You can grow when mirroring yourself
rent users want. Not all companies can live up to that demand of to the marketplace. Just do not forget your limitations.
same-day or next day delivery and free returns. Does that mean When sales reach their maximum, you must make sure
you have to miss out on these sales? alternatives for your customers are available. Whether that
is a marketplace or web shop; it should not matter.’ ••
No, that is what marketplaces are for. And it benefi ts our own
platform too, as long as we are sure to communicate very clearly
about our service levels on our web shop.’

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