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~ PayPal ~

Payment service provider PayPal carried out an annual survey in collaboration with Ipsos on
cross-border purchases by consumers worldwide. For this Cross-Border Consumer Research in
2018, they collected survey results at a global level between March and May 2018, to examine
how people shop online and across borders. Th e survey was conducted in 31 countries among
a total of 34,000 consumers who are active online. Based on this research, some interesting
fi ndings regarding the development of cross-border e-commerce, domestic and international

consumer behaviour and the view of consumers making international payments can be found.

ross-border shopping (14%), Germany (10%) and Japan (5%) complete the top
According to the survey, online shoppers based in five of the most popular cross-border destinations.
CIreland, Austria and Israel are most likely to shop
cross-border. A significant percentage of 19% of Irish online Desktop is still the most used device - change to
shoppers say they never make purchases at Irish webshops come!
and therefore only shop across borders. Consumers in Japan, In addition to the great differences between countries when
Germany and the United States behave the exact opposite it comes to shopping domestically or cross-border, there are
way. In these countries, most consumers would rather shop also differences between the countries in which devices are
domestically than cross-border. most popular to use when shopping online. Even though
the desktop computer is still the most common device to
In general, consumers from the Middle East (70%) and Af- use for online purchases, mobile devices are becoming more
rica (62%) are most prevalent to shop cross-border. Europe- popular.
an consumers follow with 56% of consumers regularly shop-
ping in a country other than their own. In North America, Online shopping on mobile devices (e.g. tablet, smartphone,
cross-border shopping is less popular: less than half (48%) smart TV) is most common in Asia (44%), Latin America
of the online shoppers buy on foreign webshops. and Africa (both 41%). Using mobile devices is especially
popular in China, the United Arab Emirates and India. In
these countries,
almost 60% of
online shop-
pers use mobile
devices.

However, most
online shoppers
based in Western
Europe (68%),
Eastern Europe
(71%) and North
America (64%)
prefer using a
desktop device
Popular destinations for international shopping rather than a mobile device. Online shoppers in Belgium,
There is no need to mention that cross-border shopping Germany and France are most hesitant to use mobile de-
is huge. The above stated facts show that a lot of online vices for online shopping. More than 75% of these online
shoppers purchase products through webshops that are shoppers prefer desktops. This fact is not specifically related
based in other countries than themselves. However, when to cross-border shopping, but to technology in general. The
they shop cross-border, which countries are the destination use of mobile devices is generally less developed in Belgium,
of these cross-border purchases? Research shows that the Germany and France than in other countries.
United States and China are online shoppers’ most popular
cross-border destinations. 26% of all cross-border purchases Whilst consumers in most western countries are hesitant to
are made on a Chinese webshop or platforms. The US is use mobile devices for online shopping, consumers in the
the destination for 21% of cross-border purchases. The UK United States do not seem to share this. 50% of the online

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