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purchases in the US are made through a mobile device. On are very important to online shoppers. Shoppers based in
the other hand, 70% of Japanese consumers tend to use Africa, the Asia Pacific region and Latin America particu-
desktop devices for making online purchases. larly find security and trustworthiness important drivers.

Popular cross-border purchases The North American online shopper finds that convenience
It may come as no surprise that clothing, footwear and in international online shopping is more important than
accessories are the most popular items to purchase cross- security and trustworthiness. However, they are the people
border. Almost 7 out of 10 (68%) surveyed online shoppers that have the least trust in online shops that are based in
have purchased one or multiple fashion items on cross- countries other than the country they live in and tend to
border webshops in the past year. shop only at large, global shops like Amazon and eBay and
seem to care the most if an online shop is based overseas or
Toys, hobby items and consumer electronics scored a shared not. Also, they care the most about whether a webshop is in
second place. These items are also popular products to shop their own language or not.
outside country borders as 53% of online shoppers have pur-
chased computers, tablets, smartphones and/or other elec- Not only is security and trustworthiness very important to
tronics cross-border. Other items that are regularly shopped the modern day consumer, convenience is also an important
for on foreign webshops are jewellery, cosmetics, collectibles driver. In general, the opinion among the surveyed online
and sports equipment. shoppers is that payment methods should be easy to use,
accepted by most retailers and processed quickly. Notably,
Why are we shopping cross-border? the ability to make a payment without putting in any card
Costs are the main driver for online shoppers to shop at a details is attractive to a lot of online shoppers.••
cross-border webshop. Today’s online possibilities make it
easier to find the desired product for the best price, either
domestically or cross-border. This results in 72% of online The PayPal Cross-Border Consumer Research 2018 shows that cross-
shoppers purchasing items on cross-border webshops to get border shopping is becoming more and more common. However, there
the best price. are great differences in online shopping in countries all over the world.
Also, the majority of online purchases are still made on a desktop device
Another important reason for cross-border shopping is such as a laptop or PC, although mobile devices are becoming more
the possibility of buying products that are not available in common to use as online shopping device. In addition, devices such as
the home country of the consumer. 49% of the surveyed Smart TVs and games consoles are progressing when it comes to usage
shoppers says this is a reason for them to shop cross-border. for online shopping. Download the full Cross-Border Consumer Research
Other reasons for non-domestic purchasing are the discov- 2018 here.
ery of new and interesting products (34%), higher product
quality (29%) and less expensive shipping (24%).

Trust, security and convenience
When making a purchase on a webshop from a foreign
country, a secure way to pay and trusted payment methods

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