Page 27 - CBM10

~ Ranpak ~

A man’s best friend is his dog, isn’t he? And you only want the best for your four-legged
friend, right? You make sure it is comfortable and has toys to play with. You look into the best
diet for your dog’s age, so that it stays healthy and happy. Where can such food be purchased?
Is it available in a supermarket, a specialised pet store or do you order meals online?

he demands Their paper-based WrapPak Protector solution meets and beats
In today’s world, consumers are always in a hurry. This that solutions such as EPS boxes can offer. This solution is based
Tis one of the reasons why e-commerce is flourishing on a thick, 70 grams waved-layer paper variant which is heavily
in modern society. What’s easier than ordering your preferred tested in a climate chamber. It originally was designed for cush-
gadgets, clothes and groceries online and having them delivered ioning purposes but proved its functionality as a cool and solid
to your door? Nowadays, we can choose a delivery slot, check the solution for frozen and chilled products as well. Dan Roumen,
processing of our order in real-time and simultaneously take care Product Manager of Cold Chain at Ranpak, states: ‘Our tests
of all the other important business that is going on in our lives. investigated the differences in temperature when filling boxes with
the products and one, two or three layers of WrapPak paper as in-
While the online grocery market is rapidly developing, it is still sulation materials, compared to boxes filled with bubble foil, liners,
surprising to notice that selling foods online has been growing EPS panels or boxes.’ The outcome of the experiments shows that
much slower than some the paper solution provides
other markets, for example equivalent or better cooling
“THE B2C AND B2B ONLINE
consumer electronics or for longer. One advantage is
fashion. Over the past few the flexibility of the product.
years, however, the online It makes shipping a product
up pace and is now grow- GROCERY MARKET STILL FACE all that easier and cheaper.
grocery market has picked
On top of that, the paper
ing explosively. The B2B that is used is completely
and B2C online grocery MANY CHALLENGES. ONE OF recyclable, renewable and
market still, however, face biodegradable. ‘More
THE MAIN CHALLENGES IS THE
many challenges. One of paper layers can be added
the main challenges is the to increase the insulating
shipment of frozen foods. rate. Dry ice can be added
SHIPMENT OF FROZEN FOODS.”
Consumers want to order to extend the frozen period
groceries online, including during warmer weather,’
frozen dog food, which adds Roumen.
presents a challenge.
A big advantage of the paper solution is that it is so easily adapt-
The challenge able to any sized box in comparison to more traditional packing
Specific raw meat diet dog foods must be shipped frozen. techniques for frozen products. It helps to reduce the use of filling
Scientific research supports that this kind of food can provide a materials and is fully recyclable, making it a cost-reducing, sustain-
real benefit to the health of a dog. Combining the desire to order able alternative. Additionally, in the case of EPS boxes, returns are
online and to keep your pet healthy results in a challenge. How do no issue either, as all the materials are disposed of locally. ••
you get frozen foods to a consumer without the product defrost-
ing during transportation?

In contemporary e-commerce, environmentally-friendly packaging
is always preferred. In the field of frozen foods, there are some solu-
tions to shipping such products. However, some of these methods
cannot be categorised as sustainable and environmentally-friendly.

So, let’s imagine you are selling raw, frozen dog food and one of
your most important unique selling points is a 24 hour delivery
window. In order to meet these specifications and the demands of
the consumer, a suitable freezing solution is required.

A freezing solution: WrapPak paper
Ranpak, in collaboration with Antalis UK, offers such a solution.

27