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~ Coffee Corner ~

offee or tea? When and how? at the functional perspective, we will drill deeply into the
I am definitely a coffee person. Usually, I start my future of logistics and the last-mile challenge. There are
C day with a so-called bulletproof coffee*, before definitely a lot of interesting things happening in this area.
going to the gym for my boxing session. Later, when I We will also be delving into the ways in which mobile will
am in the office, I have one or two more regulars before reshape the competitive land-scape. And finally, the platform
quitting caffeine at around 3pm. You can easily drop by the world is a key topic worth looking into.
office to have a chat over a coffee whenever I am around.
In these masterclasses, we have more time to look into
What is the K5? topics like operations, cryptocurrency and blockchain,
The K5 Future Retail Conference takes place once a year rapid innovation and sustainability.
in Berlin. It is one of the best events and spans two days.
The conference brings together the who’s who of the How will these trends develop?
e-commerce industry. This year, we expect more than 3000 Regardless of any specific trend, there will always be
participants. About 150 speakers and over 100 of the most companies that thrive in any competitive environment.
relevant products and service providers will be present too. Our K5 conference shows year after year that even in an
We have some speakers that only visit one event per year. ‘amazonian’ world, there are countless of successful players.
That’s our event! This is something we are immensely It is not only quality you need. Stay humble and close to
proud of. It shows the kind of successful platform we have the market for new developments. Or, as they say: “Fail
managed to create, on which industry leaders and experts fast, fail cheap!”
can exchange at eye-to-eye. It’s what, for me, makes the
event so relevant to the world of e-commerce. Any advice for cross-border sellers in the German
market?
What is the importance of such an event? Germany is the most competitive market when it comes to
I am a great fan of value from interaction, also known as pricing. It is the single largest market in Europe as well.
focussed networking. Of course, everyone can and should It is plain and simple, but I believe you have to do your
excel in their own field. However, forming professional homework in order to succeed. It is imperative to be clued-
connections can help. This is where the event comes in. in on competition, pricing, sourcing and, foremost, what
High quality decision-makers come together to share the customer really wants. So, a great start is to mingle
experiences on and, more importantly, off stage with an in the e-commerce sphere. Get inspired and gather some
open mind. Just look at Silicon Valley. It is easy to see that market intel. You are likely to find the right partners and
networking and experience sharing are the most important service providers for your quest to conquer the German
drivers in growing a business. market at events like ours.••

Which current trends will be discussed? *https://www.brain-effect.com/magazin/bulletproof-coffee
Well, when it comes to product segments, we will put fashion,
home & living, and food & delivery in the spotlight. Looking

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