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REPLATFORMING

IN

E-COMMERCE

Text: Gerrit Enthoven // Photos: Intershop, iStock

Online shopping has changed shopping behaviour
drastically. The rise of e-commerce has challenged
both B2B and B2C sellers to constantly adapt
themselves to new trends, changing consumer
demands and competitive pressure. Today, having
an aged legacy commerce system implies a slow in
business growth, because the lack of agility and

scalability will become more expensive to operate
and maintain. It will become harder to integrate
in evolving IT landscapes. So a state-of-the-art
commerce platform is a must to survive in these
challenging markets. Picking the right commerce
platform for your organisation, however, is a
challenge. Omnichannel e-commerce solution
provider Intershop has highlighted the reasons and
risks of replatforming.

easons for replatforming
Increasing volumes of goods and services, evolving
Rtechnologies and an increasing number of consumer
touchpoints; they all lead to needing a more powerful e-commerce
platform solution to keep up with the rising expectations of digital
shoppers. For this, systems need to be able to connect with any ap-
plication and system in your IT landscape. Businesses that do not
keep up see their growth slow down because they lack in agility,
scalability and customer experience. One of the main reasons to
not replatform is that it can be an expensive procedure. It involves
all departments of the organisation, operational, IT, management
and more. However, this is the speed at which developments in
e-commerce are going, so business replatforming can accelerate
the growth of your organisation even more, while deciding not to
could result in an end game.

Growth and scalability
The main reason to start a digital transformation arises when
your organisational growth meets the limits of the capabilities of
your current platform solution. Facing rising numbers of products,
visitors, orders and transactions to the point where your system no

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