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AIMING

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What is the best way to go down a snowy
mountain? For many, it is on a pair of
long, narrow pieces of hard flexible
material, typically pointed and turned
up at the front, fastened under your feet
for gliding over the snow. Yes, on skis!

And what better way to look on skis than
fashionable? Luxury ski apparel brand,
Perfect Moment, makes sure you look
fabulous when doing so. We talk with
Miranda Grubb, Director of
Operations at Perfect Moment,
who tell us about the transition of
the traditional B2B company
into a multichannel focused

high-end luxury brand.

Text: Nico Hoeijmans / Photos: Perfect Moment

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